Mortgage Refinance Leads: Everything You Need to Know

Mortgage refinancing is up 89% over last year, with rates generally sitting within a historically low range.

Because of this, refinance loans are likely to increase in 2021, with experts saying rates will begin to rise during the second half of the year.

Luckily for sales reps, there is high demand for finding a refinance loan before the rates increase in the later half of 2021.

This is a great opportunity for sales people looking to connect with prospective buyers today by purchasing validated, aged bulk mortgage refinance leads at a fraction of the cost of live leads.

By purchasing these validated aged leads at a discount price, you can begin the sales process right away, taking advantage of the mortgage refinancing trends of 2020 and 2021.

What Are Mortgage Refinance Leads?

Mortgage refinance leads are typically generated online through websites such as Experian, LendingTree, TransUnion, and NetQuote, by prospective buyers looking to learn more information about refinancing loans.

These leads vary by loan type, whether its cash out refinance, conventional, FHA, VA, home purchase, or reverse mortgage. 

Once leads come in, lead generation websites often take 24 to 48 hours to sell these fresh or “live” leads to buyers. If after 48 hours the leads haven’t sold, they are no longer “fresh” and become “aged” meaning they will likely get sold at a huge discount on the value of the lead. 

Why You Should Buy Mortgage Refinance Leads

Purchasing inexpensive leads in bulk is the easiest and cheapest way to start generating sales for your business.

There are many companies that generate their own leads the old fashioned way, through cold-calling, direct mail campaigns, going door-to-door, but these tactics are expensive and time consuming. Plus the old school techniques don’t do much to reach younger buyers who are more tech savvy and willing to do business online.

You’re better off buying validated leads that have already been collected by lead generating services.

Buying bulk leads is a numbers game for sales. The more leads you can get at a cheaper price, equals greater ROI. Why wait a month to collect leads through a direct mail campaign when you can instantly download aged leads that have already been generated?

Aged refinance leads are also great to give to the newbie sales rep who may not be fully confident to close on the more expensive, fresh leads. 

Where to Buy Mortgage Refinance Leads

Aged Lead Store offers millions of searchable, validated Mortgage Refinance and Home Purchase quote requests with more added weekly.

Our store is easily searchable, allowing you to narrow down leads by lead type, lead age, state, zip code, credit type, phone options, loan type, loan amount, and more.

Once your filters have been selected, get an instant count and delivery of your leads. All leads are downloaded in CSV format with phone(s), email(s), address, date of birth, job, etc., to easily integrate into your CRM.

What Kinds of Mortgage Refinance Leads are Available to Buy?

Mortgage refinance leads are categorized and sold by their age:

  • 30 to 85 days old
  • 86 to 365 days old
  • 366 to 2000 days old (landlines only)

Once a buyer puts in their preferred filters, leads are then typically purchased and downloaded in bulk, ranging anywhere from 1 to 249 leads for individual salespeople, and up to 25,000+ leads for businesses looking to beef up their database for large marketing and sales departments.

How Much Do Mortgage Refinance Leads Cost?

Refinance leads can be bought from many sources online, ranging around $20 to 30 per new exclusive leads and around $10 or under for older leads. 

Aged Lead Store offers some of the most affordable prices for purchasing bulk aged mortgage refinance leads:

  • $1.50 per mortgage lead 30 to 85 days old for 1 to 249 leads
    • $1.20 each when you buy 250 to 999 leads
    • $0.40 per lead when ordering 25,000+
  • $0.40 per mortgage lead 86 to 365 days old for 1 to 999 leads
    • $0.20 each when ordering 25,000+
  • $0.25 per mortgage lead 366 to 2000 days old (with landline) for 1 to 999 leads
    • $0.08 when purchasing 25,000+

Prices per lead drastically decrease as bulk orders increase, taking nearly half of the price off when ordering 5,000 to 9,999 leads.

How to Sell to Mortgage Refinance Leads

As we said before, selling aged refinance leads is a numbers game, so you’ll want to set up an efficient system for calling several people a day.

We recommend using a CRM system that allows for auto-dialing, which can help you eliminate wrong numbers and run through your calls up to four times quicker than usual.

As with most over-the-phone sales, use a sales script to keep your pitch focused, concise, and confident. 

Remember, that aged leads are real leads. These are people who have specifically requested information on mortgage refinancing rates.

Using aged leads makes sense for mortgage refinancing because you have the opportunity to work with people who were initially unqualified, but now are qualified. Or finding people who wanted more information, but still haven’t made a final decision.

Sure, some of these leads may have already been contacted, or even potentially refinanced their homes already, but it’s likely many of them still haven’t found the right salesperson to make it happen. And you can be that hero who walks them through the mortgage refinancing process to make their home more affordable.

For a more in-depth guide on selling aged mortgage refinance leads, visit our guide Growing Your Real Estate Business with Aged Mortgage Refinance Leads.

Photo by Scott Webb on Unsplash

About Troy Wilson

Troy is the CEO and founder of Aged Lead Store. He has been in the lead generation industry for over two decades. His blog posts focus on how to refine your sales process and get the most out of your insurance leads, mortgage leads, and solar leads.