Competition in the life insurance industry has increased as well, with thousands of agents competing for these highly qualified leads.
The good news is that many of these real-time leads won’t be closed immediately by those paying top dollar for them. Once the lead is generated, multiple agents will call or email the lead, overwhelming them to the point where they shut down or stop answering calls, leaving the first salespeople uninterested in pursuing the lead any further. After the first several days of receiving a real-time lead, these leads become aged and are resold in bulk for great discounts.
Because life insurance policies often need nurturing to close deals, your aged leads are still highly valuable but available at a fraction of the cost, which can greatly increase your ROI and boost your sales pipeline.