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With tens of millions of homeowners in the U.S., there’s no shortage of people who are interested in tackling a home improvement project.
To maintain the property they’ve invested in, it takes time to choose the right contractor.
Choosing the best service provider will of course depend on their personal project needs, but it also depends on finding a contractor with the right services that they can trust.
This is where home improvement businesses benefit from buying aged leads. As homeowners consider their options, they quickly “age out” of being considered fresh leads.
You can purchase these aged leads in bulk for a huge discount, meaning you can begin calling leads today to help them accomplish the home improvement projects they need.
Instead of spending big money on real-time or exclusive leads, savvy home improvement businesses are purchasing aged leads for a fraction of the original price.
This is because they know it takes longer than 1-2 days (the lifespan of a fresh lead) to make a purchase decision.
As leads compare their options and prepare to choose the right service provider, you guide them through the process and close more deals, while spending less money acquiring leads.
Shop home improvement leads based on multiple filters. The two filters that most impact the cost and value include lead age and volume.
Home improvement lead age ranges are categorized into two groups, those from 15-85 days old and those from 86-500 days old. The older the lead, the less money it costs.
Leads are purchased in bulk, with the first price tier ranging from 1-249 leads for those who are looking to experiment with purchasing aged leads. Volume goes all the way up to purchasing 25,000+ leads, which is perfect for building an enterprise amount of leads. The larger the volume, the bigger the bulk discount.
We typically recommend buying between 1,000-2,000 leads at a time. This offers a discounted price and also provides a decent amount of leads to try in a short amount of time, depending on how quickly you can get through the call list.
Buying aged home improvement leads is the first step in the process, but the real fun begins when you reach out to your new prospects.
Need help selling to aged leads? Check out our Sales Resource Center for tons of tips and strategies for closing more deals and maximizing the value of your leads.
We dig into selling for aged home improvement leads, cold calling, emailing, social media marketing, scripts, sales productivity, and more.