Solar energy powers tens of millions of homes in the United States. Approximately 3% of U.S. electricity comes in the form of solar energy.
According to the Office of Energy Efficiency & Renewable Energy, “solar power is more affordable, accessible, and prevalent in the United States than ever before.”
In other words, the opportunity to sell solar installation has never been better. And that’s why so many companies are entering the industry or expanding their current operations.
What are Solar Leads?
Solar leads are generated in several ways, including but not limited to online advertising, TV commercials, and radio spots.
In most cases, the companies that generate solar leads attempt to contact the consumer within 24 to 48 hours (at the most).
If the lead doesn’t make a purchase or is unable to be contacted, the lead is then sold at a discounted rate, becoming an aged lead.
And that’s where aged solar installation leads come into play.
By purchasing aged leads in bulk, you’re able to save money while still putting yourself in a position to make a sale.
The Benefits of Buying Solar Leads
There’s no shortage of ways to generate fresh solar leads, but you must take into consideration both the cost and time.
Here are some of the many benefits of buying aged solar leads:
More affordable
When compared to other marketing and advertising tactics — such as Google Ads — buying aged solar leads is more affordable.
Time savings
With aged solar leads, you get what you need without delay. This allows you to keep your schedule full, day after day.
Solar leads age well
When compared to other types of leads — such as home and auto — solar leads age better because solar panels are more of a want than a need.
Buying solar leads may not be the only way you generate business, but it can supplement your overarching sales, marketing, and advertising strategy.
Where to Buy Aged Solar Leads
For more than 20 years, Aged Lead Store has been selling high-quality leads spanning a variety of industries, including solar power.
With advanced targeting capability, you’re able to filter leads by type, ZIP code, state, and landline or cellphones.
Upon placing an order, you can view leads on your dashboard or download them in CSV format. Either way, you have access to information such as:
- Name
- Phone number
- Postal address
Furthermore, with the information downloaded in CSV form, it can be integrated into any CRM to start your sales process.
The Many Types of Aged Solar Leads
Generally speaking, there are three types of solar leads to purchase:
- Solar installation: 30 to 85 Days Old
- Solar installation: 86 to 365 Days Old
- Solar installation: 366 to 2000 Day Old (landlines only)
The older the lead, the less money it costs. You can also save by purchasing in bulk, with the ability to secure 25,000+ leads in one order.
How Much Do Solar Leads Cost?
When shopping online for aged solar leads, make sure to pay close attention to cost. This is necessary for budgeting and tracking your return on investment (ROI).
Solar lead values change often, so it’s critical to maintain some level of budget flexibility.
New, real-time solar leads will always cost more (much more) than aged solar leads.
New leads are generally priced between $15 and $100 per lead.
Aged Lead Store offers more affordable pricing, especially as the number of leads in your order increases.
- $1.50 per lead 30 to 85 days old for 1 to 249 leads
- $1.20 per lead when you buy 250 to 999 leads
- $0.40 per lead 86 to 365 days old for 1 to 999 leads
- $0.35 per lead when you buy 1,000 to 4,999 leads
- $0.20 per lead 366 to 2,000 days old (with landline) for 1 to 999 leads
- $0.17 per lead when you buy 1,000 to 4,999 leads
How to Sell to Solar Leads
Buying aged solar leads is the first step in the process, but the real fun begins when you start calling or emailing your prospects.
Unlike insurance and mortgage products, solar systems are still a relatively new technology. It’s your goal to provide the prospect with all of the knowledge they need to make an informed buying decision.
Here are some tips you can use to sell to solar leads:
Act fast
You’re not the only one selling to these prospective customers, so make sure you send an email or make a phone call as quickly as you can.
Learn then sell
Don’t immediately jump into your sales pitch. Learn more about the prospect’s wants and needs. Maybe they’re most interested in saving money on their electric bill. Or perhaps they’re interested because they want to help the environment.
Stay patient
Compared to other purchases — such as car insurance — solar power is more of a want than a need. For this reason, patience is critical to success. You may not make a sale on the first contact, but you can continually work toward doing so.
