Aged Home Improvement Leads: What You Need to Know
With tens of millions of owner-occupied households in the United States, there’s no shortage of people who are interested in tackling a home improvement project.
Home improvement projects take on many forms, including but not limited to:
- Kitchen remodel
- Bathroom remodel
- Finishing a basement
- Building an outdoor living space
Your goal is simple — get in touch with homeowners who are thinking about a home improvement project.
When you do this, you position yourself to close more deals, complete more projects, and make more profit.
What are Home Improvement Leads?
These leads are exactly what they sound like. They’re individuals who have expressed an interest in completing a home improvement project with a contractor.
With a good reputation in your local area, you have the potential to generate leads through word of mouth among a variety of marketing and advertising strategies.
Why Should You Buy Home Improvement Leads?
The primary benefit of buying home improvement leads is that you don’t have to implement marketing and advertising campaigns with the hopes of generating interest. Instead, you pay for leads and receive all the information you need to work them.
Other benefits of buying home improvement leads include the following.
You have enough on your plate with the projects you need to complete. You don’t want to spend all your spare time attempting to “dig up” leads.
It only takes a few minutes to purchase leads. You can then spend your time calling on them, setting up appointments, and closing deals.
You Know What You’re Getting
For many contractors, the primary benefit of buying home improvement leads is the ability to get exactly what you pay for. And in this case, you’re paying for the contact information of homeowners who have already expressed an interest in tackling a home improvement project.
There’s no cold calling. There’s no spending money and getting nothing in return. With every lead you buy, you know exactly what you’re getting.
The flexibility to purchase the quantity you want — at a time that suits you — allows you to better plan your sales efforts.
For example, if business typically slows during the winter months, you can spend a few weeks during the fall season buying and calling on leads.
Conversely, if you’re busiest during the summer months, you can scale back the number of leads that you purchase.
Where to Buy Home Improvement Leads
For speed and efficiency, there’s no better place to shop for leads than online. This allows you to get the leads you want, at a price you can afford, and without wasting any time.
When you buy online you get:
- A dashboard to manage your leads
- The ability to purchase at any time of the day
- Filters to ensure that you purchase targeted leads
Gone are the days of waiting to receive home improvement leads. When you buy online, you gain instant access to the information you need.
Aged Lead Store makes it easy to browse and target your ideal prospects with advanced filtering options.
What Kinds of Home Improvement Leads are Available?
There are many ways to filter home improvement leads. While it’s important to do so by location — so you don’t have to travel far to complete the work — you can also filter by type.
Common project types include:
If you offer all these services, you don’t necessarily have to filter by project type. But if you specialize in a service— such as roofing and siding — you can use filters to target the right types of buyers.
How Much Do Home Improvement Leads Cost?
When purchasing home improvement leads, you can expect to pay anywhere from $.10/lead to $1.50/lead. The cost depends on two factors:
- The number of leads you purchase
- The age of the leads
Buying aged home improvement leads in bulk will save you money.
For example, if you purchase one lead that is 15 to 85 days old you’ll pay $1.50. But if you purchase 1,000 leads of the same age, it’ll cost you $1 per lead.
Aged Lead Store offers affording pricing for all types of home improvement leads. Leads are broken down into three age categories:
- 15 to 85 days old
- 86 to 365 days old
- 366 to 2,000 day old
Once you choose your age, you can then decide on how many leads to purchase, offered in the following increments.
- 1-249 leads
- 250-999 leads
- 1,000-4,999 leads
- 5,000-9,999 leads
- 10,000-24,999 leads
- 25,000+ leads
The number of leads you purchase will affect their individual price. That’s why it ends up being a better deal to buy more leads at once so you can get the best individual price on them. As an example, leads that are 15 to 85 days old follow this pricing structure:
- 1-249 leads: $1.50/lead
- 250-999 leads: $1.20/lead
- 1,000-4,999 leads: $1/lead
- 5,000-9,999 leads: $.75/lead
- 10,000-24,999 leads: $.60/lead
- 25,000+ leads: $.40/lead
How to Sell to Home Improvement Leads
A lead is a lead, and there’s no exact science to the approach you take. However, there are things you can do to improve your chance of success when selling to aged home improvement leads.
- Act fast: You’re not the only one with access to the leads, so the sooner you reach out the greater chance you have of booking an appointment.
- Set your company apart: You don’t want to come across as just another contractor. Let every prospect know what makes your company different.
- Don’t give up: You may not book an appointment the first time you talk. It can take several calls and emails to reach your goal of meeting the homeowner in person. Stick with the process.