The insurance sales techniques that let you connect to modern, educated insurance buyers are different from the sales techniques that worked 10 or 20 years ago. Whether you’re working with the best aged leads or exclusive real-time leads, it’s important to know the modern insurance buyer does things a bit differently. They’re world-wise, on-the-go, and […]

If you’re new to selling insurance, this career can seem exciting and challenging at the same time. There’s a lot to learn just to get your license, but you soon find there’s plenty more to learn on the job. The successful agents you see around you have spent years perfecting their insurance sales techniques. Learning, […]

Over time, the insurance industry has grown, becoming one of the leading industries in the business world. Many people wonder how to become an insurance agent, to build a career in a growing industry and help meet the increasing need. And make no mistake, there is a need for agents. Today’s insurance companies need professionals […]

Many valuable insurance sales techniques can be learned from sales guides, agency training, seminars hosted by the experts in our field, and so on. But some very effective sales techniques are being studied in other fields, so it’s good to keep an open mind about what we might be able to learn and apply to […]

There are plenty of insurance sales techniques that everyone applies to their sales game, but if you want truly impactful sales interactions, you’ll have to seek out some more unusual sales techniques. Common sales techniques — like active listening, finding an “in,” and projecting confidence and enthusiasm — will help you sell more insurance. This […]

If someone told you five years ago that you’d be selling insurance on social media, you’d have laughed. But today you’re reading, not laughing. The fact is, Facebook, Twitter, LinkedIn, even Google+ are all great opportunities for insurance sales, for both your web leads and your aged leads. Despite its gimmicky appearance, selling on social […]

In many pursuits, moving the needle often comes down to technique. This is certainly true for the insurance sales business, where sales techniques — from your cold-calling sales strategy to what type of leads you work with — matters. Whether you work with real-time leads or aged leads, these four high-impact insurance sales techniques will […]

When you craft an email marketing message you should have one goal in mind: achieve an incredibly high response rate from qualified insurance leads. The path to success here is a less is more mentality. Here are the two keys to making this one of your favorite email tactics for insurance marketing and sales.   […]