Everyone who owns a home needs a comprehensive homeowner insurance policy. As an insurance agent or broker, it’s your goal to connect with as many of these people as possible.
And that’s where homeowner insurance leads come into play.
In simple terms, selling home insurance is a numbers game. The more leads you have, the greater chance there is of reaching your sales goals.
What are Homeowner Insurance Leads?
A homeowner insurance lead is simply an individual who is interested in buying a policy. Purchasing a lead means gaining the contact information of those who may already be interested in buying a policy.
There are many ways to generate homeowner insurance leads, such as with local billboards and online advertising.
However, a growing number of insurance professionals are buying leads online, as it saves them both time and money over the long run.