Aged Health Insurance Leads: What You Need to Know
The COVID-19 pandemic has scared many uninsured people into researching health insurance policies as a way of mitigating unexpected medical bills, or even bankruptcy associated with a stay in the hospital.
The average cost of COVID-19 healthcare without insurance ranges from a whopping $51,389 to $78,569, with the price increasing depending on age.
People, now more than ever, are acutely aware of how expensive medical care is and how dire the effect can be without a proper health insurance plan.
Early in January 2021, President Biden signed an executive order for a Special Enrollment Period to allow Americans to sign up for health care.
For the health insurance salesperson, now is a great opportunity to sell insurance plans to people who need them most. And purchasing aged insurance leads might be the winning strategy. They’re low cost, highly qualified, and instantly available for download!
What Are Health Insurance Leads?
A health insurance customer is somebody who is looking for a way to minimize the cost of unexpected medical bills, reduce the possibility of bankruptcy from expensive bills, and take better care of their health.
Health Insurance leads are acquired through two main sources: direct mail campaigns and online lead generators.
Direct mail pieces usually offer free quotes and tend to collect more generalized information such as name, age, address, email, and spouse’s name and address.
The baby boomer generation, comprised of people between 55 to 75 years old, is still highly responsive to direct mail campaigns, whereas the younger generations are more comfortable filling out requests for free health insurance quotes online.
Popular health insurance quote generator sites like ehealthinsurance, NerdWallet, and Progressive are more secure than direct mail and can ask more detailed questions, such as:
- ZIP code
- Date of birth
- Number of people in the household
- Expected annual income
- Any major life changes in the past 30 days
- Self-employed or employee
- Major health conditions
- Overall health
- If the purchase is replacing an existing policy
Leads collected from these websites can be sold for a premium price because they are fresh, real-time leads. To be considered a real-time lead, a lead must be between 24 to 48 hours old. After that short time period, these leads become aged, and can no longer be sold for their premium price.
Luckily for you, these leads are still highly effective and available at a fraction of the cost.
Why Should You Buy Health Insurance Leads?
Planning and implementing an online ad campaign or a physical, direct mail campaign requires a lot of money and expertise to effectively gather high-quality leads.
If you’re planning on going the direct-mail route, you’ll need to hire a decent graphic designer, find a printing company, and then ship thousands of direct mailers. And after that, you’ll still need to wait weeks or months to wait for return mail.
Setting up an online ad campaign, such as Google Ads or Facebook Ads, also requires a decent amount of know-how. Even though online ad generation is a viable way to collect leads, it’s no simple task and will require you to work with an outside agency that specializes in pay-per-click (PPC) management.
The simplest, quickest, and cheapest way, is to purchase aged health insurance leads in bulk. Cut out the middlemen, the graphic designers, PPC managers, printing companies, and get straight to business by purchasing thousands of highly qualified leads for fractions of their original cost.
Instead of waiting weeks and months, start calling those leads today!
Where to Buy Health Insurance Leads
Aged Lead Store offers an easily searchable, validated health insurance leads resource to allow salespeople to filter leads by lead type, state, ZIP code, and landline or cell phones.
All leads are downloaded in CSV format and include phone numbers, emails, postal addresses, and other information such as date of birth, health info, etc., depending on the lead type.
Once salespeople download their CSV, this information can easily be integrated into CRMs to start the sales funnel.
What Kinds of Health Insurance Leads Are Available To Buy?
Health insurance leads are often sold by different lead types, which is determined by the age of the lead. Aged Lead Store categorizes leads by their age in the following way:
- 14 to 45 days old
- 46 to 85 days old
- 86 to 365 days old
- 366 to 2000 days old
Leads are purchased in bulk, with the first price tier ranging from 1 to 249 leads for those who are looking to experiment with purchasing aged leads, all the way up to purchasing 25,000+ leads, which is perfect for building an enterprise’s amount of leads.
We typically recommend purchasing somewhere between 1,000-2,000 leads at a time, as it offers a reduced discount price and also provides you with a decent amount of leads to try in a short amount of time, depending on how quickly you can go through the call list.
How Much Do Health Insurance Leads Cost?
Health insurance leads values vary among different companies and are frequently subject to change depending on market conditions.
Real-time and exclusive leads are always going to be drastically more expensive than aged leads, with some websites offering rates between $20 to $50 per lead.
Aged Lead Store offers affordable pricing for purchasing bulk aged health insurance leads:
- $2.00 per lead 14 to 45 days old for 1 to 249 leads
- $1.50 each when you buy 250 to 999 leads
- $1.25 per lead 46 to 85 days old for 1 to 249 leads
- $1.00 each when you buy 250 to 999 leads
- $0.30 per lead 86 to 365 days old for 1 to 249 leads
- $0.20 per lead 366 to 2000 days old for 1 to 249 leads
- $0.10 each when you buy 25,000+ leads
How to Sell to Health Insurance Leads
The primary reason driving people to get health insurance is the fear that they may get sick or injured and be totally unable to afford their treatment.
Bankruptcy and financial burden because of unexpected medical emergencies are real but can be avoided with the right health insurance plan.
As an insurance agent, it’s your responsibility to your lead to get them health insurance coverage that’s affordable and also satisfies their health needs. Never forget that. You’re not just selling them a plan, you’re helping to secure peace of mind and allowing them to focus on their health.