How to Create Drip Email Campaigns for Aged Leads

Organizing Emails Communication Styles – Segmenting Your List

1. New Leads
2. Cold Leads (Aged Leads)
3. Dead Leads (Aged Leads)
4. Aged Leads
5. In Sales Funnel

Drip Email Types

1. Prospecting
2. Welcome
3. Pursuit (Nurturing)
4. Onboarding
5. Renewals
6. Referrals
7. Re-engagement

Understanding Context is Critical to Writing Drip Emails

1. Never heard of you AND not in the market for your product or service
2. In the market, BUT have never heard of you
3. In the market, heard of you, BUT are being assaulted by competitors
4. Was in the market, probably never heard of you, AND were assaulted by the competition

Example Drip Campaign Framework

1. Welcome/warmup Series – 3 emails to filter, segment, and prospect for immediate deals
2. Transition to long-term nurture
3. Long-term nurturing

Sample Initial Email in Welcome Drip Email Lifecycle

Subject Line: Did you get your mortgage?

Pre-header: If not, I’d love to assist

Body:

Hi {first_name}!

A couple of months ago you requested a rate quote.

• Did you get all your questions answered?
• Did you close your mortgage?

If you answered “no” to either, I’d love to assist.

Hit reply or call me direct at 734-775-4487.

 

Bill

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