The free mortgage or debt leads is what got you here. Now you are wondering what the heck Twitter is? Twitter is an increasingly popular social networking tool. It is also sometimes referred to as a micro-blogging platform.
Why is it important to mortgage and debt companies? Simple! They have 6 million users and their website and search engine gets 55 million monthly visitors. That is a big audience and you should be talking to them.
As good as those numbers are it is not going to flood your whole sales team with leads. However, it should be one of the tools in every mortgage or debt counselor’s sales arsenal.
Setup a Twitter Account
This is the easy part. Go to http://twitter.com and join. You provide your email and a few short details. Once you have done that you have access to millions of potential clients.
Optimize Your Account Settings
There are three key steps in making your account attractive to potential customers:
- Upload a picture: This gives your account a personal feel and helps assure people they are working with a real person.
- Provide a website URL: This should be a blog or company website. This will give you a bit of traffic and again help people trying to decide to follow you
- Fill out the bio: Give a short biography of who you are and the people you can help. This helps attract clients via Twitter search
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The key to attracting the right customers and prospects is to provide short tips, advice, links, and discussions about what you do. The key is filling your Twitter stream with lots of 140 character pearls of wisdom about mortgage or debt solutions.
Good content will draw prospects in like flies.
Following Good Prospects
Seeding the audience with good targets is part of the secret. Use http://search.twitter.com to find people that are already talking about keywords and questions you might think that a customer would use. This will turn up prospects that are asking questions and seeking help.
Another great technique is finding current clients and prospects (say from your lead provider) that are on Twitter. You can have Twitter search your emails for people already on Twitter and help you follow them. This gives you one more piece of contact information.
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- What I Know About Twitter (technologizer.com)