Ready to Use Solar Sales Plan and Scripts

With the solar industry growing by leaps and bounds each month, there’s never been a better time to get involved. 

As a sales professional, your primary goal is to generate as many solar installation leads as possible.

But of course, there’s a problem with knowing where to start: what strategy is best for generating high-quality leads that convert?

In addition to buying solar leads, cold calling is one of the most effective ways to drum up business.

What Do Solar Cold Calling Scripts Look Like?

Generally, you have two options when cold-calling a potential customer. Dial the phone, wing it, and hope for the best. Or use a cold calling script to calm your nerves and guide the conversation.

Even the most experienced sales professionals will tell you it’s better to use a script than to go blindly into a call.

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With that in mind, here are six solar cold-calling scripts you can use at different sales cycle stages.

Openings

This is your first contact with a prospect, so make it a good one. Never forget: you only get one chance to make a good first impression.

Hello, is [first name] available?

My name is [first name], and I work for [company name]. How are you today?

We’re contacting customers in the [city name] area to discuss their electric needs, focusing on saving money. 

As a solar installation company, we have a system that permanently eliminates or greatly reduces your monthly electric bill.

Do you know how much you pay monthly for electricity?

Presentations

You’ve got a prospect “on the hook,” and it’s time to present. Maybe you do this on the phone. Or perhaps you schedule a Zoom or Skype call so that you can share your computer screen and slides. 

Either way, here’s one of the best ways to lead into a presentation:

Hi [first name], thanks again for taking the time today to learn more about our products and installation services.

This presentation won’t take too long. I’ll touch on the finer details of what makes our product unique, how it can benefit you, and how the installation process works. And, of course, if you have any questions, don’t hesitate to ask.

Sound good? 

Objections

As a sales professional, you understand that objections are part of the game. You’ll not often make a sale without hearing an objection from the prospect.

This solar cold calling script is for when you reconnect with a prospect who previously expressed objections.

Hi [first name], how are you today?

This is [first name] with [company name]. We spoke [time frame] about our solar installation services. 

Do you have a quick minute?

Last time we chatted, you mentioned your concerns with [objection]. I want to address that in greater detail to help you understand how we can help. 

Closings

You’re less likely to do so if you don’t plan to close a prospect. This should always be on your mind, regardless of where they are in the sales cycle.

Here’s a script that can help you close more solar installation leads:

Hi [first name], how are you today?

I am calling to check in after our presentation [time frame]. Do you have any questions?

We have a few promotions running now, so it’s a good time to proceed. Do you feel confident moving forward at this time?

Next Steps

Congratulations, you’ve made a sale! You’re not technically cold-calling, but you must contact your prospect to discuss the next steps.

Hi [first name], this is [first name] with [company name].

We’re super excited to start your solar installation project, so I wanted to contact you about the next steps.

Follow-Ups

Just because you don’t sell a prospect on the first call, subsequent call, or during a presentation, it doesn’t mean you should give up. A concise follow-up call script can help keep your prospect in the pipeline.

Hi [first name], this is [first name] with [company name].

Just following up to see if you’ve given any more thought to installing a solar system to save on your electric bill.

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Customize Your Solar Panel Cold Calling Scripts

The above scripts are all you need to kick off a conversation. However, they’ll only take you so far. You must take over and let your knowledge do the talking at a certain point.

For example, the “next steps” script should be customized to each new customer. With one customer, you may need them to complete their paperwork and make a deposit. With another customer, they may be ready to schedule an installation date. 

Frequently Asked Questions

These ready-to-use solar cold-calling scripts should get you in the right frame of mind. Even so, you’re likely to have questions. Here are some that you should address before you pick up the phone again:

• What type of greeting will you use?
• What approach will you take if the prospect says, “I don’t have time to talk right now?”
• What will you use to hook your prospect early in the conversation?
• Is there anything you can cut out of your scripts to make them more concise? 
• Are you prepared to close the deal on the spot by taking the necessary steps?

Revisit these frequently asked questions as often as necessary, as your answers will likely change as you become more experienced. 

Final Thoughts

With the guidance of these cold-calling scripts, you’ll find it easier to connect with prospects and move them through the sales cycle.

The more calls you make, the more comfortable you’ll become with your scripts. Additionally, you’ll come to realize the types of changes you can make for the better. 

Aged Lead Store can get you the internet leads you to need quickly and conveniently so that you can start practicing your cold calling with new leads. Contact us at any time to get started.