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Cold Calling, How to Make it Work

By Troy Wilson
2 minute read

I know most think cold calling doesn’t work, but I watch clients succeed daily with good cold calling. Starting with a good list and working hard can be a combination for real success. Here are some key points to making it work for you:

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1. Use More than the Telephone: Most simply pound away at the phone. If you really want to make a connection with a person you need to take multiple paths. Use email, social media, and the phone. You will find many people have a preference, and increasingly it is not the phone.

2. Look for a Connection: Whether you are on the phone or looking at the lead profile–look for a connection. It could be a city, state, or maybe something from a quick Google search or social networking site. That quick hint of familiarity can make all the difference on a cold call.

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3. Start with Email: I think email is one of the least intrusive ways to start a new relationship. They have a lot of flexibility to read and familiarize themselves with you, without being put on the spot. It also makes that first call feel a little more personal.

4. Use Your Voice: The voice is a powerful relationship builder. Talk with enthusiasm, but also listen with enthusiasm. Conveying interest and concern in your voice can bring the client closer to you, faster.

5. Follow-up: Here is my favorite theme. Successful sales and relationship building is a series of promises kept. That means even your cold calls need to be followed-up with a massive sense of urgency.

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Troy Wilson

About Troy Wilson

Troy is the CEO and founder of Aged Lead Store. He has been in the lead generation industry for over two decades. His blog posts focus on how to refine your sales process and get the most out of your insurance leads, mortgage leads, and solar leads.

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