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6 Reasons to Be Optimistic About the Solar Industry

By Chris Bibey
6 Reasons to Be Optimistic About the Solar Industry Feature Image

Photo by Nuno Marques on Unsplash

6 minute read

Many people think about the solar industry and can’t help but wonder if it has the “legs” to sustain growth in the years to come. However, when you examine the industry on a macro level, you’ll come to realize that it’s still in its infancy.

According to the Solar Energy Industries Association, solar growth is expected to remain strong through 2035. And there’s no reason to believe that the trend won’t continue well past that.

So, with all this in mind, there’s no better time than now to be involved in the solar industry. For example, if you sell residential or commercial solar systems, you’re in a unique position to market your services to a large, relatively untapped market.

Let’s dig into six reasons to be optimistic about the current state of the solar industry and its future.

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1. It’s a Smart Investment

There are many ways to invest your money. Some good, some bad, and some so-so. 

Solar energy is a smart investment for many reasons, including the fact that it will save you money over the long run. 

Get this: Some forms of renewable energy are now more affordable than fossil fuels. This isn’t something that most people were thinking about 10 or 20 years ago. 

The price of solar energy has fallen by 89% in the past 10 years, bringing it to a point where it’s more affordable for both everyday consumers and businesses of all sizes. 

2. It Can Be Used By Anyone, Anywhere

Unlike many other forms of energy, solar is extremely versatile. And for that reason, you can find these systems being used by people from one side of the globe to the next. 

Solar panels bring renewable energy to the most rural communities in the most out-of-the-way locations in the world. 

As solar technology grows and costs continue to decrease, it’s natural for the number of people using it to increase. 

3. It’s the “Cool” Thing To Do

Okay, so this isn’t the best reason to purchase a solar energy system for your home or place of business. However, it’s a factor that still comes into play. 

People want to do what others perceive as “cool.” People also want to follow in the footsteps of their peers. This bodes well for the solar industry.

In many ways, this is similar to the uptick in electric vehicle sales. Early on, consumers were skeptical and unsure of what to expect. But as more of these vehicles hit the road, more people realized that they wanted to join in. 

The same thing is happening in the solar industry. When a person’s neighbor installs a solar panel system on their roof, they begin to wonder what they’re missing out on. They ask questions, collect information, and consider following in their footsteps. 

4. The Sun Isn’t Going Anywhere

Here’s the easiest way to put it: The sun isn’t going anywhere. 

It’s a guaranteed resource that we can rely on. Even better is the fact that everyone in the world has access to the same sun. 

According to, “astronomers estimate that the sun has about 7 billion to 8 billion years left before it sputters out and dies.” 

Yes, that’s a long time. A very, very, very long time! 

It’s safe to say that the sun will be around longer than anyone reading this article. 

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5. It’s Good For Business

Homeowners the world over are taking advantage of solar power as a means of saving thousands of dollars per year on electricity and other costs. But they’re not alone. Many companies, both big and small, are heading down the same path. 

For example, as of 2018, all Apple global facilities were powered with 100 percent clean energy. Even leading oil companies, such as Shell, are moving in this direction. The company is a large investor in Silicon Ranch, a leading solar company. 

6. Carbon Neutrality Remains a Hot Topic

Any time you put the news on your television or browse the internet you’re likely to come across at least one story that mentions carbon neutrality. It’s a hot topic today and you can expect that to remain the case in the future.

Take for example the United Nations Development Programme Climate Promise. Here’s an excerpt from the organization’s website:

The Climate Promise is UNDP’s response to the climate challenge. Tackling the climate crisis requires all countries to make bold pledges under the Paris Agreement, or NDCs, to reduce emissions of the greenhouse gases that cause global warming and strengthen adaptation to its impacts. The Climate Promise is our commitment to ensure that any country wishing to increase the ambition of their national climate pledge is able to do so.

To date, the UNDP is working with 120 countries to reduce greenhouse emissions. One of the best ways of doing so is to rely more heavily on solar power. 

Optimism Leads to Opportunity

With so much optimism around the solar industry, there are more opportunities than ever to get involved. This goes well beyond installing solar panels at home or your place of employment. 

For instance, if you work for a solar panel installation company, there is a nearly endless supply of people who are interested in your products and/or services. These people want to speak with an expert, but don’t always know where to start. 

You also have the opportunity to start a business in the solar industry. Despite the COVID-19 pandemic, the United States solar industry had a record year in 2020

Additionally, solar installations are expected to 4x from current levels over the next 10 years. 

As the industry grows, so will the opportunities to make your mark. 

Final Thoughts

What do you think? Are you excited about the solar industry? Are you looking forward to making your mark?

If so, now may be the perfect time to buy solar leads

And if you head down that path, don’t wait to review our solar cold calling scripts. You can use these to craft a pitch that wins you more business. 

About Chris Bibey

Chris Bibey is a freelance writer with 15+ years of experience in the insurance and finance industries. Clients include Sales Hacker, Outreach, Discover, PayChex, and Moran Insurance. He has also worked as Head of Sales for Verma Media.

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