Online Collaboration Tools to Improve Your Sales Process

September 4, 2012

sales leads strategySocial Enterprises (TM), a company that dominates the field of inbound marketing, lists building employee collaboration as a vital step in increasing employee engagement and raising sales productivity. Also noteworthy is Social Enterprises‘ assertion that 39 percent of companies who took steps to improve employee collaboration reported that employees could locate information and expertise more easily than the employees of companies who did not take such steps. Therefore, it is clear that an important part of your agency’s sales strategy should involve enhancing the ability of employees to communicate with each other.

There are several different types of lead nurturing and customer relationship software intended to improve the ease with which employees can communicate. This post looks at a few of the more popular ones:

37 Signals

This company offers three unique types of collaborative software. Basecamp is designed to help manage projects. Employees can go to Basecamp and know exactly which projects still need to be completed as well as who is responsible for completing them. Management can use Basecamp to assign new tasks and check the progress of previously assigned projects. The second type of software, Highrise, allows employees to manage contacts by adding to the information base as appropriate. The third type of software offered by 37 Signals is called Campfire, chat rooms that allow employees from across the world to work with each other in real time.

 

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Zoho Projects

Zoho can potentially help improve sales by allowing employees to organize and coordinate their tasks, track the time they put in on each job, share files, and run reports. All of these features are available on a collaborative dashboard so employees can track how their team’s productivity compares to that of another team. Additionally, Zoho offers forums and group chat for direct communication.

Socialcast

Socialcast bills itself as a “social networking platform” that can become a valued part of sales strategy because it connects people to their colleagues’ knowledge, resources, and ideas. Members can share drafts of documents and updates on their projects without resorting to email or conference calls. With the group’s permission, an external expert may also review and leave comments about projects. Just for fun, Socialcast also offers an employee recognition program, so that you can reward a teammate who has gone above and beyond for you.

Jam Network

Finding information about this site is a little challenging, but it appears to encourage collaboration by setting up a network that allows members to exchange information either with the entire team or with any individual of their choice. Like Socialcast, Jam Network offers virtual badges to send to colleagues to acknowledge good work.

If you’re looking for a way to enhance employee satisfaction, increase productivity and improve sales, find a collaborative tool that allows your staff members to communicate more easily with each other. You’ll be amazed at the results.

About Troy Wilson