When a company offers services and/or products, they need people, also known as leads or prospects, to show interest in their company.
This is what eventually leads to sales.
But of course, generating leads to maintain a consistent sales pipeline of new customers is easier said than done.
Different kinds of businesses use different tactics for lead generation. They can advertise in print media such as newspapers and magazines, make direct contact with their audience through conferences and events, or go all-in with online marketing. Lead generation services also provide advertising and outreach for a fee.
But have you considered using a lead broker? A good lead broker will offer specialized lists of leads for different types of businesses, for purchase.
What is a lead broker?
A lead broker is an individual or company that purchases customer information to resell to end users.
Lead brokers sell lists of phone numbers, email addresses, and street addresses to businesses. The business then uses the list to market its product or services to people who are already interested in it.
Think about it this way: The lead broker sits between the lead generator and the service provider.
As a service provider, you purchase qualified leads from the broker for a predetermined amount. This allows you to buy what you need when you need it, and at a price, you can afford.
The benefits of working with a lead broker
Now, of course, you could work with one of the top lead generation companies to build up your bank of free leads. But the lead generation process is more of a long-term game.
If you need leads now, there’s nothing wrong with purchasing some to supplement your own lead generation. Personal experience is the best way to understand the benefits of working with a lead broker.
The more brokers you compare and the more leads you buy, the better idea you’ll get of the different types of lead qualities and who is giving you the most bang for your buck.
Let’s look at five of the top benefits of working with a lead broker.
1. Leads when you need them
There are times when you need a large number of leads in a hurry. There are also times when you have enough prospective customers in the pipeline that you can take a step back.
When working with a lead broker, you have full control over how many leads you buy and when you buy them. There’s no commitment.
If your pipeline dries up, buy a batch of leads to get back on track. And when you’re bogged down with leads and other responsibilities, put this on the back burner.
This flexibility is one of the top benefits of working with a lead broker. You get what you want and need, on your time, and within your budget.
Summary: Lead brokers have enough supply of qualified leads to keep up with your demand.
2. High-quality leads
It’s one thing to simply generate or buy leads. It’s another thing entirely to generate or buy high-quality leads. Quality is more important than anything else. You can buy thousands of leads, but if they’re not qualified leads for your industry, they won’t do you any good. All you’re doing is spinning your wheels.
Reputable brokers have a system in place for generating and delivering qualified leads in a safe and secure environment. They know what their customers want and take steps to ensure that they get it.
Summary: The best lead brokers stay in business by providing leads that have already been vetted for quality and separated by industry.
3. Bulk discounts
There are many reasons to buy leads in bulk, with a sizable discount among the best. With most brokers, the more leads you buy the less money you pay per lead.
For example, at Aged Lead Store, we sell auto insurance leads that are 15 to 85 days old. The quality remains the same regardless of quantity. The only thing that changes is the price. Here’s how:
- 1 to 249 leads: $1.20/lead
- 250 to 999 leads: $1.00/lead
- 1,000 to 4,999 leads: $.80/lead
- 5,000 to 9,999 leads: $.70/lead
- 10,000 to 24,999 leads: $.60/lead
- 25,000+ leads: $.50/lead
As you can see, buying in bulk pays off — as long as you can handle the volume. Even the best lead generation services can’t deliver leads in bulk like that.
4. Demographic targeting
If you’re planning to generate your own leads internally, you’ll need dedicated sales and marketing teams to do the research and narrow down your target audience.
But buying through a lead broker makes it easy to target your specific audience. Demographic targeting includes:
- Zip code
- Phone options
Without demographic targeting, you never know if your leads will match your target audience. But with this, you can zero in on the perfect prospects for your business. For instance, 18 to 35-year-olds who live in California and Florida.
5. A quality guarantee
Let’s face it—even the best lead brokers sell bad leads every now and again. It’s the nature of the industry. Fortunately, the best lead brokers also have a quality guarantee.
If there’s a problem with a lead — such as incorrect contact information — you can report it to your broker and request a refund or replacement. This peace of mind gives you the confidence needed to make a purchase.
How Aged Lead Store can help
Aged Lead Store aggregates a huge amount of recent leads monthly, regularly enhances them, and makes these high-value aged leads, for seven types of industries, to agents in 48 states.
From insurance leads to mortgage refinance to solar installation, we’re here to provide the highest quality leads at affordable prices. And best yet, our customer service is second to none
Looking for more? Here are some other reasons to give Aged Lead Store a try:
- Protection: Credit card processing and lead distribution are handled in a secure, encrypted platform.
- Sales support: Sure, we sell high-quality leads, but that’s just the start. We want to be a partner in your success, and that’s why we provide sales resources — such as strategies and systems — to help you reach your goals.
- A simple process: Create an account, pick your lead type and filters, and place your order. From there, download your leads and start making sales!
Contact us at (949) 647-5045 to get started with aged leads today.
Photo by Kampus Production