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Aged Auto Leads Prove Valuable During Auto Renewal Season

By Troy Wilson
3 minute read
⚠️ Disclaimer: While every effort has been made to ensure that the information contained in this article is accurate, neither its authors nor Aged Lead Store accepts responsibility for any errors or omissions. The content of this article is for general information only, and is not intended to constitute or be relied upon as legal advice.
Auto Insurance Leads -

Auto Insurance Leads –

If you’re like many auto insurance agents, the last thing you want to find when you come to work in the morning is a thick stack of aged leads lying on your desk. There are many unfortunate myths about old leads–you may think they are a waste of your valuable time and energy. The truth is that aged leads can be valuable to both you and your company. Here are some of the reasons:

Aged Leads Are Ripe for Attention

Aged leads are leads that have somehow slipped through the cracks. They didn’t get the information they requested when they first opted in for a free quote or a sales call. This often means they didn’t get the insurance best suited to their needs. These leads are usually thrilled to be contacted by an agent who can help them evaluate their options and make sure that when the time comes to renew their auto insurance, they get the best deal available.


Check Available Leads!

Five to Six-Month and Eleven to Twelve Month Old Leads Are Especially Valuable

Most people renew their car insurance every six or twelve months so assuming some of these consumers found the policy they were looking for 5-6 months ago when they went quote shopping online that policy is now almost up for renewal. If you can catch buyers during that renewal period, you have a far better chance of engaging them and winning their business for your company. Your chances are especially good if you can favorably compare the car insurance plans you offer to the plan they currently have.

Aged Auto Leads Are Great for Practice

Aged leads are available for only a fraction of the cost of new, exclusive leads. If you are just starting out in the insurance business, you can use aged leads to practice honing your sales technique. It’s great if you are able to convert some of the prospects to clients, but even if your conversion rate is very low, you will have gained valuable experience.

At first glance, pursuing aged auto leads may not seem like a very good use of your time. Because aged leads are so inexpensive, though, they will pay for themselves if you can win only a small percentage of conversions. If you are diligent you are about contacting these leads, especially the ones who may have insurance policies coming up for renewals, you may be pleasantly surprised by the number of policies you are able to sell.

How to Use Aged Leads in Your Overall Sales and Marketing Plan
How to Use Aged Leads in Your Overall Sales and Marketing Plan
Learn how to increase lead flow, improve lead quality, and make more sales with help from Aged Lead Store.
Troy Wilson

About Troy Wilson

Troy is the CEO and founder of Aged Lead Store. He has been in the lead generation industry for over two decades. His blog posts focus on how to refine your sales process and get the most out of your insurance leads, mortgage leads, and solar leads.

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