It goes without saying that you want to generate as many leads as possible for your home improvement business.
You know that you won’t close them all. But you also know that it’s a number game.
As a home improvement contractor, the more leads you have, the greater chance there is of maintaining a steady flow of work.
The way that you generate home improvement leads depends on many factors, ranging from your budget to your niche to your target audience.
Fortunately, there’s no shortage of tactics available to you. Your goal is to create a strategy that suits you.
Now that we’ve set the table, let’s dive into the finer details of how to generate home improvement leads.
What you need to know about home improvement leads
A home improvement lead is exactly what it sounds like. They’re potential customers who have expressed interest in hiring a contractor for a home improvement project.
As a contractor, one of your primary business goals is to get new customers so that you always have potential work in the pipeline.
But there’s a big difference between generating home improvement leads and generating high-quality home improvement leads.
For home improvement contractors who are new to the business or new to a specific area, it’s difficult to stand out among the competition.
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While you’ll eventually find your footing, it’s critical to take caution as you consider your options for generating leads.
For example, buying leads online is easier said than done.
There are many lead generation services for contractors that don’t have your best interest in mind. Instead, they sell low-quality leads that have little to no chance of converting.
The best way to find home improvement leads is through a combination of marketing techniques and access to a reputable online service. This allows you to generate leads through several methods, which increases the likelihood of a consistent flow.
5 tips for finding home improvement leads
Investing time and effort into lead generation strategies is worth your money long-term.
However, you need to spend your time, money, and energy wisely. Let’s look at five tips for finding leads that work for you and your business.
1. Create a website
A website is an online home for your business. Without this, it’s a challenge to provide your audience with the information they need.
Use your website to talk about your services and share contact details. Use it to publish photos of past projects and to share testimonials.
It’s easier than ever to create a website for your home improvement business.
In fact, there are a handful of website builders — such as Wix and Weebly — that allow you to complete the process in a few hours (or less).
2. Focus on positive online reviews
The more positive online reviews you receive — such as on Google My Business — the more likely it is that prospects will contact you to discuss your services.
You can’t tell people what to write about your business, but you can ask that they do so.
Talk to your satisfied customers about leaving a positive review. Ask them to be honest and thorough.
Note: there’s no way to avoid negative reviews.
Even if you have the best home improvement business in your area, there will always be someone who takes issue with you. You can overpower negative reviews with a large number of positive reviews.
3. Get active on social media
Publishing high-quality, relevant content on social media can help you generate highly targeted leads.
The key to success is the content that you share. It should be unique, useful to your audience, and actionable.
For instance, if you post a link to an article that all your competitors have shared, it’s likely to fall on deaf ears. But if you share a link to a unique blog post published on your website, there’s a greater chance that your audience will click through.
Use a social media content calendar to stay ahead of the curve and reach new local customers.
4. Ask your customers to share your name
Word of mouth marketing is one of the best ways to boost the presence of your name and brand in your local area.
Start by asking existing customers to share your name with anyone interested in the services that you offer. This may not result in immediate business, but it positions you for success down the road.
You can also ask friends, family, and co-workers to do the same. As more people share your name, the chance of generating leads increases.
5. Buy home improvement leads online
There will be times when business is slow.
There will also be times when you don’t have a large number of qualified leads in the pipeline.
Rather than sit around and hope for the best, you can buy home improvement leads online.
The primary benefit of this is that you don’t have to wait for leads to come to you.
The second you make a purchase is the second that you receive the contact information for your leads. This allows you to take immediate action.
Another benefit of buying contractor leads is that you already know they’re qualified leads.
These prospects are interested in what you have to offer, so they’re more likely to schedule an appointment with you.
Exclusive home improvement leads can help grow your business
No matter where your business is located, you’re sure to have competition. And with that, securing high-quality leads can be a challenge.
The best way to combat this issue is through the creation of a comprehensive lead generation strategy.
At Aged Lead Store, we make it simple to purchase affordable home improvement leads online.
No matter how many leads you need, use our robust online system to place an order. From there, it’s time to reach out to your leads, book appointments, and close some deals!
