As an insurance sales professional, there’s one word that drives everything you do: leads.
When you have enough leads in the pipeline, you’ll feel good about your ability to connect with prospects and close deals.
Conversely, when your lead pool dries up, you’ll begin to wonder where to turn next. And that’s not a good situation to find yourself in.
Let’s get started on the five things you need to know before buying aged leads.
1. What are Aged Insurance Leads?
Before you buy aged leads, it’s critical to know what you’re getting in exchange for your money. This is the only true way to know if it’ll bring you the value you’re expecting.
Aged leads are those that marketing agencies haven’t sold to clients, such as insurance agents or mortgage brokers, within 24-48 hours. Since they can’t be sold as “real-time” leads, they then become aged and create opportunities for you.
In other words, aged leads are extremely valuable. They’re not instant, but the leads are still qualified.
2. What Types of Leads are Available
It doesn’t matter what type of insurance you sell, there’s a good chance you can purchase aged leads. The most common types of aged leads include:
- Auto insurance
- Life insurance
- Health insurance
- Homeowners insurance
In addition to insurance leads, other types of leads could include home improvement leads, mortgage leads, Medicare supplement leads, and solar installation leads.
Maybe you buy one type of lead at a time, or perhaps you mix them up to keep things interesting.
The more types of aged leads that you experiment with, the easier it becomes to pinpoint which ones convert best for you.
3. Not All Aged Insurance Lead Companies are the Same
You’re so excited about buying aged insurance leads that you go online, find just any service, and place an order.
Maybe you’ll be happy, but maybe you’ll realize that you didn’t get anything of value in return.
This is because some aged leads stores are more reputable than others.
There are several traits to look for in an aged lead service.
- Experience: With a low barrier of entry, new aged lead services are always popping up. While some earn their reputation over time, many are looking to make a quick dollar. Experience matters.
- Customer service: You may have questions before, during, and after buying aged leads. For example, if you receive a batch of bad leads, you’ll want to request and receive a fast refund.
- Variety: The best aged lead companies have a variety of products to choose from. This allows you to purchase everything you need from one company, which saves you time and money.
- Price structure: The less you pay for aged leads the higher your return on investment. Don’t shop based on price alone, but do keep this in mind as you compare aged lead platforms.
- Positive reviews: Read as many reviews as you can find from other professionals in your industry. If they’re having a good experience with a particular lead service, there’s a good chance you will too.
Once you find a service you can trust and rely on, it’s much easier to make informed and confident buying decisions.
4. The Cost of Aged Insurance Leads is Appealing
Due to their age, you won’t pay as much money for aged leads as you would instant leads. But that doesn’t mean they’re poor quality. You’re still getting something of value in exchange for your money.
Aged insurance leads are priced to sell. Even better is the fact that some companies have different pricing levels to choose from.
For example, on Aged Lead Store, the older the lead, the lower the price. An auto insurance lead that is 15 to 85 days old will cost you $1.50. But if it’s 86 to 365 days old, the price drops to $.40.
The more leads you purchase, the lower the price. If you purchase 1 – 249 auto insurance leads that are 15 to 85 days old, it’ll set you back $1.50/lead. By purchasing 250 – 999 leads, your price drops to $1.20/lead.
You can get a lot of bang for your buck when you know what you want and which company to buy from.
5. Act Fast
The name says it all. Aged insurance leads are already aged. They’re not instant.
For this reason, there’s a good chance that the prospect has been in touch with other salespeople.
The sooner you make contact with a lead, the greater chance you have of closing a sale.
Don’t buy more leads than you can comfortably manage in a reasonable period of time. This will result in the leads sitting for too long, which reduces your likelihood of success.
Contact leads in more than one way, such as email, phone, and snail-mail.
Track everything so you understand how fast you have to move in the future.
While it’s imperative to act fast, it’s just as important that you don’t get ahead of yourself. When you’re in a rush, you’re more likely to make mistakes.
Have a plan, work through it in a fast and concise manner, and make adjustments as necessary.
Are You Ready to Buy Aged Insurance Leads?
Now that you better understand the ins and outs of aged insurance leads, it’s time to answer the million-dollar question: are you ready to make a purchase?
If you strongly believe that aged leads are what you need to take your business to the next level, you’re in the right place.
At Aged Lead Store, we have more than 20 years of experience selling all types of insurance leads (among others) to agents and brokers.
It only takes a few minutes to purchase your first batch of aged internet leads.