Stop Wasting Money on E-Mail Lists

February 22, 2011

E-Mail marketing campaigns have evolved over the years to be one of the most effective forms of online marketing that are available to Internet users. With just one email, you can reach thousands or even millions of people with one singular email.

Whether you are selling medication at a discounted price or touting a program that will get you a referral bonus, the fact of the matter is that internet leads can make or break a company regardless of its size.

With lead generation over the Internet, the thing that you should be most worried about is lead quality. This refers to how likely it is that you will recognize sales from the people that you are marketing to. You want to get the best lead quality for your advertising dollar, and that usually does not come through an e-mail list. If you are not familiar with e-mail marketing lists, these are potential customers that have been collected through various means. Companies will conglomerate all of these names and email addresses into one central database and then charge the person looking to set up the campaign a fixed dollar amount to receive the names.

You have to be careful with e-mail lists, however, because they often times will give you random people to contact without having the list be targeted to your specific niche. This means that the Internet leads you are receiving are not worth the money that you are paying for them. Why would you want to send a mass email out to potential customers about your brand new system for winning at the casino to people who could possibly find gambling morally unacceptable. With e-mail lists, you never know the exact crowd that you will be presenting your products to, and that can really put a damper on your ability to effectively sell your product.

 

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Quality lead generation is of the utmost importence, so you want to look at other avenues as they relate to how to get the word out about your amazing new product or service. A good marketing strategy is to have multiple ways to disseminate your information to the various sources you would like your message to get to. E-mail lists are, unfortunately, not that helpful when it comes to targeting a specific audience, and you will spend a lot of time and money in the process of realizing that there are cheaper, more efficient methods to have your product reach millions of people.

About Troy Wilson