Perfecting the Elevator Pitch

I know most of you are pitching over the telephone or using Internet leads to generate business. However, I have always thought that the principles of an elevator pitch important for telesales people to master.

This skill gets a good conversation going and rarely feels like a hard sell.

Here are some great videos to help you perfect your elevator pitch and go from hard sell to good conversation:

This first one is Bob Bly. He is a million-dollar copywriter and makes his living pitching people on paper quickly. But, don’t miss the fact that I told you he was a million dollar a year copywriter. That means he is pitching Fortune 100 executive, some of the toughest nuts, on a daily basis.

This second on is by a guy who hosted a Canadian sales reality show on CBC–The Dragons’ Den.


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Do you use and elevator pitch? Tell me your secrets to a great elevator pitch in the comments below.

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About Troy Wilson

Troy is the CEO and founder of Aged Lead Store. He has been in the lead generation industry for over two decades. His blog posts focus on how to refine your sales process and get the most out of your insurance leads, mortgage leads, and solar leads.