Ready to Use Insurance Sales Script

There are no two ways about it: selling insurance is tough.

That’s especially true when your primary strategy is cold calling.

But there’s something you need to know. Creating insurance sales scripts that inspire confidence makes it easier to get on the phone, communicate with prospects, and close more deals.

What Does a Ready to Use Insurance Sales Script Look Like?

There’s no one size fits all answer to this question, as it depends largely on details such as:

  • Your preferred strategy and approach
  • The type of insurance you’re selling
  • Whether you’re targeting warm or cold leads
  • The stage of the sales cycle

Fortunately, we’re here to help. We’re here to give you a push in the right direction so you never again second-guess yourself.

Here’s a ready to use insurance sales script for five stages of the sales cycle:

1. Openings

This is your chance to make a good first impression. Consider it your elevator pitch. It should be short, sweet, and to the point. No fluff here!

Hi, is this (prospect’s name)? I’m (your name) with (name of your insurance agency). 

I’ll be brief. We specialize in helping local companies save money on group life insurance, without reducing coverage, through a technology-driven quotes system. 

Does this sound like something you might be interested in for your business?

Introduce yourself, explain what you can do for them (your unique selling proposition), and then gauge their interest. The quicker the better. 

2. Free Quote

You need a hook to keep the prospect on the phone, and that’s generally where a free quote comes into play. 

Hi, is this (prospect’s name)? I’m (your name) with (name of your insurance agency). 

The reason I’m calling is to discuss your group life insurance coverage and needs. I’m providing free quotes to local businesses this week and wanted to gauge your interest. Of course, there’s no obligation to buy, it’s just so you can learn more about your options. 

Do you have a few minutes this week for an online presentation or to meet in person? 

Often combined with the opening sales script above, entice the prospect with the promise of a free quote. This will help keep them in the pipeline. 

3. Objections

This is what cold calling is all about. You’ll face one objection after the next. How you manage objections will determine your level of success.

Sticking with the example from the “free quote” section above, here’s a common objection:

“I appreciate you getting in touch, but we’re all set in regards to our group life insurance. Our annual premium is competitive and the customer service has been good to date.”

At this point, you could say “thanks, and let me know if you need my help in the future.” But if you do that, you’re closing the door on making a sale.

It’s better to take steps to overcome the objection. Here’s a script you can customize:

I understand your situation, but from my conversations with other companies of your size, I am confident in our ability to save you money. Even if you don’t make a change, you’ll at least know what’s available the next time you’re in the market.”

When it comes to overcoming objections, practice makes perfect. Fortunately for you, there will be plenty of opportunities to practice your craft. 

4. Closing

This is what you dream of. You have a receptive prospect on the line who’s ready to buy. Now, all you have to do is close the deal. 

It sounds like you’re ready to make a purchase today. Can I walk you through the process right now? 

If the prospect responds in the affirmative, start the application process on the spot. Don’t give them time to rethink their decision.

Conversely, if the prospect doesn’t have time to complete an application, set a firm date and time to finalize. The sooner the better. 

Note: this script will also work if you’re making a follow-up call to a hot lead who’s close to making a purchase. 

5. Follow-Up

On average, it takes six calls to sell a product or service. So, while there may be times when you make a sale on the first call, it’s not a regular occurrence.

Hi, (prospect’s name)? This is (your name) following up from (name of your insurance agency). 

Have you had time to review the information I shared after our last conversation? I’m happy to answer any questions you have about our life insurance policies, the benefits of working with my agency, and anything else that’s on your mind. 

Purposely leave your follow-up as an open-ended question or statement. This puts the ball in the prospect’s court.

Once they reply, you can decide if you should push for the sale or move on and follow up in the near future. 

Final Thoughts on Using Insurance Sales Scripts

The more calls you make, the more experience you’ll gain. And with that, you can adjust your insurance sales scripts to fit what’s generated the best results to date.

You won’t make a sale on every call, but the right strategy — powered by a well-designed script — will position you to move more conversations forward.

Remember this: even the most successful cold callers only have a roughly two percent success rate. All the more reason to practice your sales techniques with affordable aged leads, which you can purchase in bulk and at a fraction of the price of traditional leads.

Don’t get down on yourself. Continue to forge ahead with the above insurance sales scripts guiding you. 

About Chris Bibey

Chris Bibey is a freelance writer with 15+ years of experience in the insurance and finance industries. Clients include Sales Hacker, Outreach, Discover, PayChex, and Moran Insurance. He has also worked as Head of Sales for Verma Media.