Open Mobile Menu Close Mobile Menu

Magical Sales Formula: 5-12 Contacts

By Troy Wilson
2 minute read
⚠️ Disclaimer: While every effort has been made to ensure that the information contained in this article is accurate, neither its authors nor Aged Lead Store accepts responsibility for any errors or omissions. The content of this article is for general information only, and is not intended to constitute or be relied upon as legal advice.

Everyone is looking for the sales silver bullet. Unfortunately, there are few short-cuts. Getting to “Yes!” is a skill that needs to be practiced and learned. The best practice is contacts, and lots of them.

If there is a secret to selling it is he with the most contacts wins. I can guarantee you the sales person with the most contacts on your sales floor right now is the one that will end the month with the biggest numbers.

That is the magic sales formula–put 5-12 contacts on every lead. Why does it work?

Check Available Leads!


First, it works because you are dealing with people. Distractions, priorities, and imperfections are always working against your sales process. Your urgency is not always met equally by that of your customers.


Second, you have to get on the radar. Most people in today’s business climate are overwhelmed with tasks and projects. Chances are they have been squeezed by downsizing and budget cuts. You need to grab their attention.

Often getting their attention for a mortgage or debt management conversation means getting above the noise of their job or the stress of potentially losing one.


Third, there is the issue of timing. When you contact them the first time who knows where they are, what they are doing, or what they expected. I promise you–your first contact will be inconvenient. So, don’t get frustrated and don’t expect them to chase you down. Get to that 5-12 contacts.


Finally, multiple contacts and messages builds trust. It lets them know that you care, that you will be there to support them through the process. Your diligence, discipline, and follow-through will nurture a sense of trust that will carry through to a deal.

Check Available Leads!

Reblog this post [with Zemanta]
How to Use Aged Leads in Your Overall Sales and Marketing Plan
How to Use Aged Leads in Your Overall Sales and Marketing Plan
Learn how to increase lead flow, improve lead quality, and make more sales with help from Aged Lead Store.
Troy Wilson

About Troy Wilson

Troy is the CEO and founder of Aged Lead Store. He has been in the lead generation industry for over two decades. His blog posts focus on how to refine your sales process and get the most out of your insurance leads, mortgage leads, and solar leads.

Further Reading