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Life Insurance Sales Resource: The Insurance Pro Blog

By Troy Wilson
2 minute read
⚠️ Disclaimer: While every effort has been made to ensure that the information contained in this article is accurate, neither its authors nor Aged Lead Store accepts responsibility for any errors or omissions. The content of this article is for general information only, and is not intended to constitute or be relied upon as legal advice.

If you’ve been looking for a website that contains rich content about life insurance, point your browser to The Insurance Pro Blog: Where Insurance Gets Demystified, Owned by entrepreneur Brandon Roberts, who also owns an insurance company called The Salus Agency, this site is likely to appeal to life insurance agents for many reasons.

In Depth Posts

Roberts takes a careful look at all aspects of the insurance business, from finding life insurance leads to making sales to customer relations management. He also discusses using life insurance to accumulate wealth and borrowing against the value of a policy for extra money. Despite their length – some run close to 1000 words – the posts are informative as well as easy to read and digest.

Frequently Asked Questions

For those who are new to selling life insurance, especially selling life insurance as a way to accumulate and manage wealth, Roberts includes a frequently asked questions section which describes concepts such as infinite banking, blending base permanent life insurance with term insurance, and the different types of dividend recognition.


Brandon Roberts started The Insurance Pro Blog in July of 2011, and visitors to the site can go back and read posts from the very beginning. Although the site was intended to provide basic life insurance information, Roberts soon decided that he was simply duplicating content that could be found online elsewhere. In October 2011, he decided to change the direction of his blog to focus on the concept of infinite banking. Insurance sales agents often do not consider this as a strong selling point when dealing with life insurance leads, and Roberts would like to see both agents and consumers better educated about the many uses of life insurance.


If you are interested in one specific topic, you can search The Insurance Pro Blog by category. Some of the categories include agents’ resources, financial tips, infinite banking, insurance news, retirement, and commentary on the stock market. There are also several pointers on using cash value life insurance as an asset.

If you’re an insurance agent looking for some new ideas to pitch to your life insurance leads, The Insurance Pro Blog provides a wealth of information. There is no cost to access the blog, and if you have questions about what you read, you can even contact Brandon Roberts directly for clarification.

Troy Wilson

About Troy Wilson

Troy is the CEO and founder of Aged Lead Store. He has been in the lead generation industry for over two decades. His blog posts focus on how to refine your sales process and get the most out of your insurance leads, mortgage leads, and solar leads.

Further Reading