Marketing Life Insurance on Facebook

April 19, 2013

shutterstock_75604195Social media isn’t just social anymore. Many business have a strong presence on sites like Facebook, Twitter, Pinterest, Google+ and LinkedIn to cultivate Internet leads. Once you’ve set up your Facebook account, though, how do you ensure that the life insurance leads start pouring in? The following suggestions will help you get started.

Keep Your Site Updated

Be careful not to let cobwebs grow on your site or customers will stay away in droves. Posting a quick update to your site every day or two only takes a few minutes, and it will let visitors to your site know that you are very much open for business.

Quality Posts Count

Have you ever been cornered at a live networking event by someone who wouldn’t stop trying to convert you to a client? Your first instinct was probably to get away as fast as you could. Insurance leads feel like that, too, so vary the content on your site. Make it interesting and helpful. You might, for instance, post a link to a life insurance calculator or do a question and answer entry to address any concerns your life insurance leads might have. It’s also good karma to throw in links to blogs you admire – just don’t send your potential customers to competitors.

Seek Out Internet Leads

Most leads won’t just land in your lap. You have to look for them. The best place to look is often in Facebook groups that have interests related to life insurance. For instance, you might want to check out groups for senior citizens or for people with high risk professions or interests. Don’t enter the groups with a hard sell. Just engage in conversation, referencing the life insurance business only when it’s relevant. You may be surprised at how many of the group members become life insurance leads.

Host a Contest

Ask insurance leads to post their favorite insurance joke. Offer the winner a five dollar gift certificate to Amazon or to another online provider. You could also post a funny picture and offer a gift to the person who comes up with the best caption.

Offer Testimonials

If you get a nice letter from a client, ask his or her permission to post it to your Facebook page. Or better yet, ask your client to go on Facebook and post the comment.

Check Available Leads!

Keep the Conversation Going

When a lead posts something to your page, whether it’s a compliment, a criticism, a question, or just an observation, be sure to respond quickly and helpfully. If your leads feel that you are interested in what they have to say, they are more likely to become clients.

There are many ways that you can use Facebook to identify and convert life insurance leads. All you really need is a little time and imagination.