Disclaimer: While every effort has been made to ensure that the information contained in this article is accurate, neither its authors nor Aged Lead Store accepts responsibility for any errors or omissions. The content of this article is for general information only, and is not intended to constitute or be relied upon as legal advice. Guest post by AltitudeBranding
In the fast-paced world of startups, driving growth and scaling operations effectively is essential.
Early-stage startups often need more resources, a tight budget, and the pressure to achieve quick results. For many, building a solid customer base from scratch can seem daunting. This is where leveraging aged leads comes into play.
These leads were previously collected but, for various reasons, didn’t convert into customers. While they may have been overlooked, they represent a cost-effective way to increase return on investment (ROI) and build momentum in a startup’s early growth phases.
Leveraging digital marketing services can also support this process, providing the right tools to re-engage potential customers.
Browse, filter, and instantly download from the most enhanced aged internet leads.What Are Aged Leads?
Cold leads are prospects or potential customers who have shown interest in a product or service at some point but have not bought it.
They could have provided their information through a Web-based form, indicated their interest in a demo, or engaged a company in another way. However, they never proceeded to a purchase for several reasons, including timing, cost, or need.
In time, these leads may be termed cold leads or inactive leads. In most organizations, especially fast-growing start-ups, the emphasis is usually on getting new leads, and such old leads are left dormant.
But that does not necessarily mean the people are not valuable now that they have not converted at that time. Indeed, they can be a gold mine for startups, particularly if the latter know how to approach them correctly.
Thus, effective reactivation of aged leads should improve the sales process and allow startups to cut the expenses they would otherwise spend on acquiring new leads. Since these leads have already been captured, startups are actually reducing their CAC and maximizing their RoI.
Why Aged Leads Are Good for Startups
It’s no secret that startups can often afford to be very careful with their marketing money, and aged leads are a great way to make every dollar count.
While new leads may have never heard of your brand, aged leads have had prior engagement, so there is a level of comfort. This is not where you start over in building trust or when introducing your product or service. This places startups in good standing, as the lead nurturing process can be fast-tracked.
Purchasing new leads in a given advertising campaign, social media, or any other source might be expensive. It should be noted that the field of digital marketing services is saturated, and expenses can rise rapidly.
While old leads need a lot of effort to get them to respond, they are cheap to market to, hence making them a cheaper source.
How to Use Old Leads Most Efficiently
To get the best out of aged leads, startups must approach them with a good strategy.
Here are vital steps to help you leverage aged leads and maximize ROI.
Segment and Personalize
The first step in re-engaging aged leads is segmentation. Thus, not all aged leads are the same.
Some may be very close to the purchase, while others need more attention. Some of these leads will be qualified based on their interaction with you, behavior, or demographic.
The goal is to reach out to as many aged leads as possible. Using a mass email approach will yield a different result. Writing individualized messages to address their concerns or requirements is far better.
This includes providing a solution to the problems they once had or giving them a quick note on how your product/service is essential to them.
Use a Multi-Channel Approach
These leads may need to be more responsive to the communication channels that attracted them in the first place.
To increase the chance of re-engagement, one should use multiple channels. These could include email, display Ads, social media marketing, or even a simple call to the contacts.
The goal is to engage your aged leads where they spend most of their time. For example, if they were first involved via email and did not convert, try to engage them via LinkedIn or a retargeting ad.
Provide Value Through Content
One of the most effective strategies for working with aged leads is creating valuable content related to their problems.
Instead of the constant pressure to make a purchase, provide articles, examples, or new improvements made to your startup that can show the client how they can benefit from it currently.
This content-driven approach re-establishes your authority and builds trust, making pushing leads down the funnel easy.
Give a Limited Time Offer
A sense of urgency can be effective when working with aged leads. Sometimes, they may remain indifferent to it and not act or make a purchase until they see a pop-up offer like 20% off your order, a free trial, or some other special offer.
This is a perfect opportunity to make sure that you communicate this offer in a way that directly relates to where a particular customer is in their decision-making process.
The ROI Potential of Aged Leads
The beauty of using aged leads is that they have a high return on investment once they are done.
Converting existing customers into clients who will need to be marketed to again is also an essential way for startups, particularly those with little operating capital, to reduce their marketing expenses.
It is possible for startups not to target aged leads for conversion directly but to use them to cut down on costly lead generation while at the same time making significant conversions.
Conclusion
There is no better way for start-ups, especially those in their early stages of operation, to optimize their returns than by using aged leads.
If done correctly, startups can converse with these dormant prospects and convert them into loyal customers while reducing customer acquisition costs.
Aging leads can benefit startups once they are appropriately managed by segmenting, personalizing, multi-channel, offering free helpful information, and offering incentives to the leads.
Photo by Yan Krukau
