Why Buy Aged Insurance Leads?

July 13, 2011

If you are involved in insurance sales, you should consider buying aged insurance leads. Some may wonder what advantages aged insurance leads have over other types. It may seem as if brand new insurance leads would always perform better but this is, in fact, not necessarily the case. There can be definite advantages to buying aged leads when selling insurance. The following are some reasons to consider buying these types of leads:

Saves Money

One of the simplest advantages to buying aged insurance leads is that they are more economical from a financial standpoint. This is the advantage that is the most obvious to the most people. In these troubled economic times, businesses need to economize and conserve their resources. Buying aged leads for insurance prospecting insures that there are plenty of leads available to a salesperson while at the same time saving on this important area of marketing. There are many companies that offer these sorts of leads, so it is even possible to compare rates and find better deals on these leads.

Have Already Showed Interest

These leads are often ones that have already showed interest in an insurance product or service that is being marketed. This can be an actual advantage over fresh leads from a standpoint of sales prospecting and conversions. Fresh leads may often be people who have somewhat haphazardly expressed interest in a certain insurance company or type of policy. The aged leads may be people who actually requested information and not acted on it. This is not always the case, but it is often a pattern, because new leads are often generated very quickly, while older leads are somewhat more time honored sales prospects.

 

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Have often not Been Contacted

Sometimes aged leads have not even been contacted. They may have gotten onto lists of such leads after having been purchased as fresh leads and not followed up with by salespeople. Again, this is not always the case, but it is a distinct possibility. The fact that they have not been contacted and at the same time considered aged means that there will be less competition for these leads while at the same time they are essentially first time contacts. This can be a very advantageous sales prospecting scenario. It is something like having the best of both worlds.

For all these reasons, aged leads can be a very good type to consider. Insurance is not a quick gratification item, so some slowness with lead response is to be expected anyway. Aged leads are thus often the best deals around – people gradually gaining interest in an insurance product and will thus convert when contacted.

About Troy Wilson