You Buy Internet Leads, But Do You Have a Website?

Dan Eisner @ True North Mortgage
Image by k-ideas via Flickr

Chances are if you are visiting this blog you buy Internet leads. Starting with that assumption, I have a very important question for you. Do you have a mortgage or debt website?

Why is this so important? Think about your lead (your customer). They are Internet savvy consumers that went online to research and inquire about a mortgage or debt solution. Therefore, it is very likely that the first question out of their mouth will be: “What is your website?”

So, let’s take a few moments to discuss why having a website is so critical to being successful with Internet leads.

Internet Leads are Web Users

The customers that are your Internet leads are by definition Web users. They landed in your sales queue because of a website. They will expect to continue using a website to aid their mortgage or debt process. So, if you want to hold the attention of this consumer you need a website.

A website also gives you a built-in sales assistant. You can refer your leads to your website for answers and compelling information to do business with you. Even after you engage that lead, this customer will return to the Web to research and verify your sales process and products. Make sure you have somewhere for them to go. Otherwise, they will be using your competitors’ sites.

Building Credibility and Trust

Again, leads are Web users–they will instinctively go to the Web to validate you. Make sure that you have a professional website. One that quickly shows your prospects that you are experienced, credible, licensed, and legitimate.

Your website should provide detail information on your mortgage and debt products, testimonials, licensing details, and contact information. This will make your customer immediately more confident in working with you.

 

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Increasing Referrals

A website also gives you great additional opportunity with that mortgage or debt lead. Having a website gives that happy customer a really easy way to refer their friends and family to you. Social networking tools like Facebook and Twitter make this increasingly important. These tools are used to quickly and easily push around links and recommendations.

Your website also encourages this social referral. Simple tools can make it easy to Tweet or Facebook an interesting article from your mortgage or debt site. This is free marketing with the added punch of a trusted endorsement.

Enhancing Partnerships

A website also gives you the ability to enhance your partnerships with real estate, legal, and accounting professionals. Making it simple to recommend and refer clients to these partners will quickly increase your own referral business.

Also, for the Internet lead (customer) checking you out for the very first time–these partners add value and credibility to working with you on their mortgage or debt solution.

Regardless of your lead buying strategy, you need to have a website component to improve the performance (conversion) of your leads.

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