Why You Need, and How to Create, a Lead Generation Website

October 8, 2019

While less than two-thirds of small businesses have a website, websites are crucial for marketing strategies and lead generation. In fact, 80% of consumers are more likely to engage with a business that has a website.

Today, we’re going to go through a quick overview of why you need and how to create a website. We’re not going to solve technical problems or go exactly step by step through this, but we do what to give you a good overview of why you need a website and how to create one that is going to generate loads of leads for you.

Let’s get started!

Why Do You Need a Website?

Before we delve into the specifics, you need to understand why you need a website. The specifics of this will vary depending on your industry and business, but the overall reasons are usually quite similar.

Perhaps the most obvious reason is the lead generation component. Websites are crucial for generating leads, obtaining lead information, providing audiences with content, etc.

Besides that, there are also a couple other things that are super important to the “why” of this questions. The first is that you want to really own your brand. You want to have a website in order to secure your name and your brand, especially within your market, and a website is the perfect way to do this.

You want to connect the website to your name, your company, and your brand since that’s what consumers are going to search for online, and you want to be sure that your website pops up and not some competitors. And this is true, too, about owning your own name, even if you work for an agency or a brand. You want clients and customers to Google your name, too, so having a website out there for you will help to solidify yourself and your individual brand along with your company’s.

Think about it: even when you give a client or a customer your card with all of your information on it, they’re likely going to lose the card or not even look at it when searching for you/your company. You want them to be able to google your name and find your website easily. Start with that fundamental assumption that they are going to Google you and that having a website to lead them to after this Google search is going to help you keep them in the long run.

Besides lead generation and owning your brand, the last, but not least, a reason to have a website is a convenience for you and your clients.

No matter what you sell, products and services alike, a lot of times a client, even if they’re very interested in working with you, will like and appreciate the convenience of filling out your contact form and then having you get back to them after they’ve given their information. Clients also like to search websites so they can call or reach out on their own time, which a website helps them do by providing them with contact information and on-site fill forms. or potentially, um, real quickly trying to find your phone number.

You might be thinking, “But I gave them my card! Isn’t that the same thing since it also contains all of my information?” But most people lose or throw away your business card, no matter how pretty it is.

So just having that simple convenience of looking you up whenever they want and for how long they want is going to increase the likelihood that they will engage with you.

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Build a Website That Focuses on Conversion

First and foremost, when you’re building or improving any sort of website, you have always think about focusing on conversion. So what is a conversion?

Conversion can refer to turning a lead into a sale, or it can refer to turning a consumer into a lead. When we’re talking about a lead and about conversion on your website, what you’re really talking about is a person coming to your website and filling out a web form with their name, email, and sometimes they phone number.

And that’s all the information you really need in order to grab them as a lead and then hopefully convert them into a sale. You just need enough information to get the conversation started, right?

Another element of conversion for websites is a phone call. You want to make sure that your number, or your company’s number, is displayed on various areas of the website. This allows consumers to see it and reach out when the time is right for them, which converts them into a lead and, hopefully, a sale.

However, you can have all of the phone numbers and forms you want and they still might not convert people to leads if they’re not displayed properly or in the best places. So, take a good hard look at your site. Ask yourself: what can I do to this page to help the visitor be encouraged to either fill out my form or give me a call?

Let’s delve a bit deeper into the answer of that question:

The “Sales Funnel” Fallacy

If you pour water in the top of a funnel, it’s got a big opening to make sure it doesn’t slosh around, right? The funnel then narrows and all the water goes straight down and collects at the bottom. This is how many people see sales, aptly called the “sales funnel”: a great majority of people enter through the broad top by going on the website, and then they’re pushed down the funnel towards a “sale”, step-by-step, thorough sales and marketing tactics.

Well, that’s not really how sales and lead generation happens, though. From our perspective, it’s really more like a tornado funnel. There’s a lot of things swirling around and sometimes things get tossed out and sometimes things get sucked back in.

With a sales/lead tornado funnel, people are constantly being engaged and re-engaged, becoming a lead and then an aged lead and then not again. It’s not a simple step-by-step funnel process as the traditional idea of a sales funnel would lead you to believe.

The problem with this type of realistic funnel is that you can’t always assume that people are going to come to your homepage, become aware of you, and then go directly to fill out your form, and go to the next step of the funnel perfectly.

That being said, it’s important to keep in mind that you should be trying to create opportunities for this to happen and have these conversion elements on every page of your website. Thinking back to a traditional funnel, a common thought is that a consumer will visit your home page, see the form, fill it out, and become a lead.

But with the tornado funnel, you get a much more realistic picture. What if the consumer doesn’t go to the homepage but a blog page instead? What if they do go to the home page but don’t see where the form is and leave without filling it out?

This is why it’s important to always have those conversion elements on any page that you might have on your website.

Site Navigation

Deciding on the level and type of site navigation you have for your site is going to depend on many factors, namely, the overall goal of the site.

Take the Kaleidico website, for example. You can see that we don’t actually have a lot of navigation. The reason for this is when we get someone to come on our website, the end goal is for them to talk to us.
We want them to tell us about their projects, to ask us questions, and to start a conversation. So we don’t have as much need for intense site navigation as much as we want to push out contact information. We don’t want them to click on a bunch of additional navigation. Instead, we have simple navigation with a contact us form right on our home page.

So this is how we do site navigation cause again because we want to keep everybody super focused on generating a lead and contacting us. That’s the first step of great site navigation: understand your main goal and construct the navigation around completing that goal.

Once you’ve done that, you can start on the navigation at either the top of the page or as a side menu like we have. However, you don’t want to lose the opportunity to have someone see your number and fill out our for, so even in our navigation menu, we have that fill form and phone number again so it’s not lost to the reader.

You’ll also want a contact us page in your site navigation for those who don’t want a phone number, don’t want a fill form, and do want other forms of contact like an email or a physical address. Ensure those things are there, too, to appease all types of client contact wants/needs.

Besides that contact information, you don’t want to overload the site navigation and overwhelm them with information. You don’t want the visitor to do anything other than either learn more about the company or contact you.

Bottom line? Keep things super simple. Don’t give them a ton of options. Options paralyze people on the web. So keep that navigation to a minimum number of clicks it takes someone to convert. For example, on the home page there are zero necessary clicks to convert since we have contact and fill forms right there.

Same thing for the navigation/menu since it only takes one click to get to a contact us page. And again for a blog page, there are no clicks necessary, right? Because there are plenty of CTAs and contacts and fill forms on those pages too.

Back to our funnel fallacy idea earlier, this shows how viewers come in at various pages, convert on various pages, etc. There’s no one funnel people follow so you have to ensure there are easy entryways everywhere they go. You just need to give people the option to quickly give you a call or fill out that web form with a question or comment to get the sales conversation started and get the ball rolling.

The Art of the Call to Action

As with site navigation, the types of calls to action that you implement in your site is going to vary slightly depending on your business, your industry, and your overall goals.

For example, let’s say you;’re a real estate company. A great call to action for you would be a “Schedule a Tour” CTA. For us as a marketing company, ours could be to contact us to ask us questions about a marketing concept or for help arranging their next campaign. For a company selling a product, you could have a CTA that allows the client to set up a demo with you or set fill out what they want/need out of a product to match them with the perfect option.

If the CTA is in a blog post or something like that, try and see if you have the ability to input a CTA button that automatically sends them to a contact form or a scheduler. This, again, decreases the number of clicks it takes for them to convert. Instead of just linking them to the contact us page and have it be two clicks to convert, a single click to scheduler/fill-form is an awesome option.

In terms of simple CTAs, “Ask us a question” or “Contact us here” are some of the best. These can also be interspersed throughout your site; it doesn’t have to be at the end.

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Using Images

Images are super important, and too often when we’re building out our websites, we rely solely on stock images. But the thing is, there’s really no excuse for not using original photos anymore when even the most basic of smartphones (that we’re sure everyone reading this owns) have high-quality built-in cameras.

That being said, learn to take pictures and use your own pictures whenever possible. Take pictures of your office, take pictures of you with your clients,take pictures of yourself, your staff, your neighborhood, etc.

We also recommend that you upload your pictures onto a free sharing site like Unsplash. This stores them all in an easily accessible place for you to use many times.

This can also help you out in terms of SEO. How? Well, when we uploaded our images to Unsplash, we found that they actually got us a lot of backlinks for our site because other sites and publications were using our images and crediting us for them.

Provide Information to Your Audience

While your website is definitely a useful marketing, SEO, and selling tool for you, for your audience, it’s a way to gain more information about you, your product, and/or your service.

So any sort of information that will help them move forward in an intelligent way is great for your website. Let’s say you’re an insurance broker. Your site could contain informational articles on relevant topics about the difference between term and whole life, for example. Or perhaps a page detailing who needs what type of insurance or what to do when you get married.

This information helps the customer understand you better and that along with the CTAs interspersed within these pages and articles will give them the confidence and desire to contact you and eventually convert.

Don’t be afraid to switch up how you deliver this information, either. This could be written blog posts, videos, podcasts, webinars, and more.

Talking through common customer concerns, potential questions, and general relevant information essentially allows you to pre-sell them, as it reinforces the need/relevancy of your product/service. This also puts you more in their perspective than your own, which allows you to understand their concerns and objections before you even start the relationship. So then when they actually reach out to talk to you, you’ll already understand how they think and how to answer them in a way to push the sale and calm their concerns.

Taking those objections or taking those common questions and turning them into videos or writing them out it’ll actually make you better on the next call because you will have thought through it in a really good and thorough way. You can even use the website content you create and send it through emails, print marketing, direct mail, etc, to answer people’s questions.

The Power of Video

We can’t say this enough: video, video, video. Video marketing is taking over marketing and is one of the most effective types of content on the Internet today.

This includes how-to videos, informational videos, vlogs, demos, and more. Video testimonials are also hugely successful for websites. If you can get some video testimonials with your clients, it makes everything feel real for your viewers. This increases your credibility, increases trust, and showcases a real happy client/customer to a potential one, which is a very powerful tool.

Showcase Certifications, Achievements, and Awards

Your LinkedIn doesn’t, and shouldn’t, be the only place you showcase your achievements. Posting your awards, certifications, significant customers, brands you’ve worked with, directories, accolades, large projects, and more on your website can help people arrive to your page and help them increase their trust in you as a company.

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Webpage Speed

This is more of a technical aspect of creating a website so we won’t go into a ton of detail.
However, we will leave you with this fact: studies show that over half of your page visitors will leave (aka bounce) if your loading speed is slow. And by “slow”, we mean seconds too long.

Positioning Yourself in the Local Market

Positioning yourself in the local market is essential for most businesses and there are simple ways you can do that today.

You should go to “Google My Business” and claim your business and your location. Put yourself on the map right in your local area.

This is super critical. You can put your office location, you general servicing area, and more. When you’re filling out this information, we recommend that you fill out and give as much information as possible because this will help more people find you and increase your overall exposure and traffic in the local market.

You want to list your phone number. You want to have an address. You want to have a link to your website. You’ll also want to provide the images we talked about earlier: images of your clients, images of the view of your office, images of you, etc. You control these images, so choose the ones that make you look good and make you look and feel like a real thriving business.

All of this will help your clients feel more comfortable about you. Not to mention that because it’s Google, this will help you rank especially locally.

You’ll also want to fill out these types of local business online forms for maps on other browsers since many will access through other search engines and browsers, and you don’t want to lose out on those markets.

Another awesome resource for getting your website and info out there is through Yelp. A lot of people think that Yelp is just for restaurants, but that’s really not the case. It’s for any and all business types.

There’s actually a good possibility that your business or your location is already on Yelp, so you either could be claiming it or you might have to set it up as you did with Google My Business.

Yelp is important for your online presence because it’s mainly used for getting and leaving reviews. Because of the large impact, these types of reviews have on consumer opinion of you (90% of people read online reviews on a business before working with them or buying their product), you want to kind of control this page as much as you can.

You can’t necessarily suppress bad reviews, so you’ll always want to make sure you’re doing good customer service. If there are bad reviews, you can respond to them kindly and apologetically, which makes you look good despite the bad review.

All of these things will help people find you and your website and it will help reinforce the notion that you are the best local option.

Actually Getting the Website Done

All of this is great, but it doesn’t mean anything without an actual website platform!

We are huge proponents of WordPress because of all of its amazing features and its omnipresence online. However, it can be a little more technical and you’ll potentially need to hire a designer or a developer to create if for you.

But once it’s designed and set up, WordPress makes it pretty easy to use, add content, install plugins, and more advanced features.

If you don’t have the budget to hire designers or developers, we suggest something like Squarespace. This is a super cheap and basic option that will work for most sites, especially if you’re on a budget. They have various templates that you can use to make it easy on yourself without a designer

How to Create a Lead Generation Website: Wrapping Up

Hopefully, this gave you a sort of broad introduction on creating websites and how to make sure they’re designed to get and convert leads. This probably generated some questions, so don’t hesitate to reach out and ask!

SHOW TRANSCRIPT
HIDE TRANSCRIPT

Speaker 1: (00:05)
Today, we’re going to go through a relatively quick agenda. Um, and it’s kind of an overview. We’re not going to kind of solve any detailed technical problems today. Uh, but I wanted to, uh, definitely give you a good primer on why you need a website. Um, and then specifically how to create a website that’s going to actually generate leads for you. Um, and so we’re gonna talk about why that’s important. Um, and, uh, maybe a little bit different than you’re thinking right now. Then I’m going to talk through some design principles, um, on sort of how your website should be conceptually designed, uh, and some important elements that will actually allow that website, uh, to generate leads. Um, oftentimes we, you know, think about beauty and we forget the practical part of the lead generation and, and what people need to do to actually inquire with you and your business.

Speaker 1: (01:02)
Uh, then we’re going to talk real briefly about how to position your website or maybe your landing page. Um, on this call we’ve got, you know, insurance folks, uh, mortgage lenders. Uh, we’ll probably got some independent brokers and agents. Uh, we may actually have comp companies and startups. Um, so all of those have kind of slightly different, uh, needs for local search marketing. But I’m going to talk about kind of the core places to start that, uh, and the essential elements of kind of doing it right and making an impact so that you can be found in your local market, which is always a good, no matter how big you are, it’s always good to kind of start local, uh, for a lot of reasons. We’ll talk about. And then we’re going to talk about, um, potentially how to use your website in the sales process in order to close more deals. So, uh, that’s kind of our agenda today. Um, again, uh, any questions, uh, as we go along with this, definitely a drop in the chat and we’ll make this, uh, um, as interactive as we can. Alright, so here’s the go first and foremost. Why, why do you need a website? Um, again, this kind of varies from, um, depending on what you’re actually in. Let me pause my notifications here. Sorry about that.

Speaker 1: (02:14)
Okay. Um, so why you want to actually have a website? Um, and again, uh, obviously there’s the lead generation component, but there’s also a couple other things that are super important, uh, to the why of this. Uh, one you want to own your own brand. Uh, so if you’re working for a company, um, or you’re definitely, if you’re working for an agency or something like that, um, it’s always critical that you in some way, um, own your little piece of the brand. Um, so depending, again, on your particular situation, if you’re a started up, you know, and then the company, then maybe your brand is sort of synonymous with the company. Um, like myself, I own Kalydeco, which is a digital agency. Um, sort of bill rice and Kalydeco are, um, sort of synonymous and I own that. So that’s okay. Uh, but if you are an employee or you’re an agent under a broker, an agency, um, there are a lot of reasons why you want to start securing your name, particularly in your local market.

Speaker 1: (03:12)
Because sometimes those relationships can change and you would hate to, um, do a great job building the brand that you’re under right now and then leaving it and always having to, as a salesperson, which is Kinda what this is sort of targeted at having to start over every time. Uh, so we’re going to talk a little bit about owning your own brand, uh, is always a good idea. Obviously do this. I’m in a good way, uh, in collaboration with, you know, if you’re working for a company or whatever, uh, you don’t want to, you know, violate any non-competes and anything like that, but, uh, there are ways to kind of, in a good way, own your own brand. Um, this is a fact that so many people forget. Uh, and under-appreciate every single client, no matter where they come from, even if they’re a referral, they’re going to Google you.

Speaker 1: (03:59)
They’re going to Google your name. Even if you hand them a business card and say, Hey, call me if you need, you know, x, Y, Z, um, they’re still going to take that card and they’re going to Google you. Um, and they’re probably not going to call straight from the card. In fact, the car is probably going to get lost. And then you’ve got to hope that they remember your name and your company and they’re going to ultimately Google you. So start with that fundamental assumption that they are going to Google you. Um, and you should do the same and see kind of where you stand and where you position. Uh, this is probably the most important reason to have a, some level of website, uh, and good local positioning for uh, your name and again, potentially your brand. Uh, and then last but not least, just simple client convenience.

Speaker 1: (04:41)
Um, so no matter what you sell, if you’re in the services business, your financial services, um, obviously if you sell a product, uh, if you’re any sort of professional services, a lot of times a client, even if they’re interested in working with you, a will like the convenience of sort of filling out your contact form and then having you get back to them or potentially, um, real quickly trying to find your phone number. Cause again, they throw away your business card. So just that simple convenience or maybe they just want to ask you a question but they don’t want to, they don’t want to get into a long phone call with you. They certainly don’t want to get into a sales conversation, uh, but they simply just kind of want to leave you a note or email you again by googling it and using the website. Um, this goes a long way to just kind of creating convenience and good customer service for your clients. So those are kind of my three top, uh, any questions about that? Any other, uh, reasons in the chat? Actually, just out of curiosity and question Sake, um, what are some of the reasons that you guys are thinking about, um, sort of having your own website?

Speaker 1: (05:53)
You’re just trying to kind of improve what you already have? Or is there some, um, very specific reason that you were kind of interested in this Web Webinar? Okay. Okay. So we’ll take a look at that. Um, nobody’s volunteering their suggestion, ah, to generate leads. Okay. Lou, do you already have a website right now? And you’re just trying to get that one to generate leads or are you thinking about starting a new one in order to start generating? Okay, perfect. Okay. So this Webinar is going to work for both, whether you’re actually envisioning a brand new website and I’m gonna kind of show you how to do that or you’re just trying to kind of get more out of the website that you have. So, um, you’re in the perfect place. Ah, captive agent. Okay. Um, so this works too. Like even if, um, let’s say you work, you’re an insurance person and you work for an agency state farm or something like that and they give you kind of the obligatory landing page.

Speaker 1: (06:46)
Um, a lot of times you don’t have a lot of control over what that is, but at least you can take that landing page and you can start to position it better in your local market. And we’ll talk about that. So that link, um, should start going in every single email you send out that link. Again, cause think about the convenience factor, even if the landing page isn’t perfect. I’m just the convenience of putting in an email so they can kind of take a look at your actual webpage or putting that into your Google my business, uh, as a location allows them to kind of find it in your local market. So those are all things we’re going to talk about.

Speaker 1: (07:24)
Um, yeah. Um, so again, this is a decision you have to make. Um, so there’s a question about Kinda insurance agents as far as like the landing page and that, you know, having your own. Um, again, I’m not going to get into the rules cause there may be rules about what you can and can’t do. I think you should start to have as an insurance agent or as a mortgage broker, you should have a, a personality page that is just you, um, and doing business with you. And you can obviously co-brand that with your current agency or your broker. Um, so that they can, when they’re looking and searching for, which is probably what they will do, they’re searching for bill rice. Um, they’ll find bill rice if they searched for bill rice and you work for state farm, you know, the chances of them finding the right places is hard.

Speaker 1: (08:11)
Um, so that’s, um, kind of that. But if you are given a landing page that has your name on it, uh, you could certainly use that, uh, in your positioning, uh, as we go through and some of these suggestions. So, so keep the questions come in and I’ll try to address them, uh, as I understand them and see them. Okay. So first and foremost, when you’re building any sort of website or you’re trying to, uh, improve the website, you have always think about focusing on conversion. So what is a conversion? Um, that’s what produces a lead. Um, and sometimes there’s all kinds of debate as to what elite is. Uh, but when I’m talking about a lead and when I’m talking about a conversion, I’m talking really one of two things happening. Uh, they come to your website and they either fill out a web form, uh, which in most cases, we’ll send you an email that, that will have their name, their email address.

Speaker 1: (09:00)
Uh, and potentially some message, um, that is the lead. Uh, I would not get too complex. Right? You don’t, especially, you know, you’re not, you’re not lending tree or you’re not like, um, you know, some high end lead generator. You don’t need all of that information. You just need enough to get the conversation started, right? Cause you’re kind of a small operation and these leads are going to be better because they’re coming just straight to you. So, so you don’t need to collect all that information and the more pieces of information you collect, um, the lower the pull through on that form. So the lower your conversion will be. So that’s one element of conversion, just web form fill out. And then the second one is a phone call. Right? And so that means, you know, any sort of pages that you have definitely put a phone number on it.

Speaker 1: (09:43)
Um, you know, any given client that based on testing will easily be three, sometimes tend to one, a, the number of phone calls versus the number of form fills. Uh, so again, that’s just satisfying the convenience factor, right? So make sure, uh, the phone call. So when we’re thinking about conversion, think about when you look at your website, when you look at your landing pages, um, what can I do to this page to help the visitor, uh, be encouraged to either fill out my form or, uh, give me a call on the phone number that’s listed on that page. So we’re going to give you some ideas here. Okay. So this is why this is so critical. Um, I hate, you know, we always talk about sales funnels and I hate sales funnels and the concept of it because it’s a little, um, you know, it’s a little conf, uh, disingenuous, I guess to what really happens, right?

Speaker 1: (10:34)
So the concept of funnel, if you put a funnel, uh, you pour some water in the top, it’s got kind of big opening to make sure it doesn’t slash around and then it all goes straight down to the bottom and collects at the bottom. Right? Well, that’s not really the way. Um, sales and lead generation happens. Actually. What happens with real people is they kinda hear about you. Maybe it’s a business card. Maybe you guys were talking, you know, at a, an event or maybe a friend’s house or something like that, uh, at a ball game. Uh, and you said had a conversation and they’re like, Eh, yeah, this was, you know, if I ever need insurance, this’ll be the guy took call. Right? So you’ve kind of created some awareness and then maybe they see you on Facebook. Um, and then so it’s really more like this tornado funnel, um, is the way I kinda think about it.

Speaker 1: (11:17)
There’s a lot of things swirling around and sometimes things get tossed out and sometimes things kind of get sucked back in. Um, and that’s kind of that re-engagement thing you see there. But generally you kind of go in and out of these different phases. But the phases are there and the phases are important. The problem is, is you can’t always assume that they’re going to come to your homepage, become aware of you, and then go directly down through, fill out your form and all that sort of thing. So keep in mind that we’re trying to just create opportunities and this is why it’s important to always have those conversion elements on any page that you might have on your website. Because people are going to jump in and out at different levels of this. Um, you know, three or six months later they may say, Oh, you know, I have to get life insurance cause I’m getting ready to have a kid.

Speaker 1: (12:02)
Um, and all of a sudden now it’s gone from awareness straight down to like desire. Like, my wife is, is on me. I need to get this done, my husband’s on me, I need to get this done. Right. And so you have an immediate desire and maybe an urgency. Um, and that’s going to go straight to conversion. So when you’re thinking about kind of the sales funnel, think about more of a tornado of things coming in and out and you needing to satisfy the level of information and the actual functionality to get in touch with you. Uh, no matter where they happen to land on your website. And so that’s the mentality that we’re going to kind of go through as we look at this. Okay.

Speaker 1: (12:40)
Uh, down you’re, if brochure if interested in a good career at brochures. Yeah, I mean, Lou, that’s, that’s okay. Um, sometimes there’s an idea, you know, an idea or concept of, um, what we call that lead magnets, um, where you can actually download something for them. Take a look at the whole, go onto this. I’ve got other webinar about kind of drip emails and stuff and maybe that first auto-responder kind of delivers, um, that, uh, that brochure that gives them maybe some information they can kind of consume until you actually reach out to them and call them. But I don’t think I would just let them download it off my website and kind of walk away. Um, but, uh, again, there’s a lot of, uh, reasons for having that brochure. Um, but, but maybe I would try to, to actually get them to ask me the question that’s bothering them first.

Speaker 1: (13:35)
Um, and that’s just going to make a better lead for you. Okay. Site navigation, lots of different theories on this. This is actually the Kaleido website, and you can see that I don’t actually have a lot of navigation because really when I get them to my website, I want them to talk to me. Right? Uh, I want them to tell me about their projects, uh, and I want them to start a conversation. Um, however, um, people are very familiar with this and a lot of people actually are on the mobile or you know, we’ll, we’ll do this on their phone anyway. And so this is becoming really familiar so they know if they want additional navigation or want to look for additional things, I’m, I won’t say if they click on that, that they’re going to get that a, but you can see right off the bat, I’m a huge believer a form phone number, form phone number.

Speaker 1: (14:16)
You’re going to see that whenever I’m talking about, um, sort of, you know, lead generation, that’s the elements that are always going to be there. Uh, to your point, um, let’s see who asked that, uh, loo. Um, I do actually, if you go on the website, why hire ’em Kalydeco? We actually do have kind of a click to download. Um, I’m trying to get them to get me in touch, but if you’re just kinda stuck on that and you’re like, oh, do I even want to reach out to them? If you click on that link, it actually just immediately downloads a little presentation, kind of like a flyer. So that’s maybe a way that you could do that. Um, yeah, definitely. Um, yeah, I think it’s Addie. I hope I’m not mispronouncing that, but that’s a good point. There’s a lot of information already there.

Speaker 1: (15:00)
You want them to speak to you and that’s why again, I tried to give them the option to just ask me anything. Ask me a question is a great a call to action. Because sometimes when they see all that stuff, especially on some of these insurance landing pages that I’ve seen, there’s like so much information that they’re just overwhelmed. So giving them the opportunity to give you a quick call or just ask whatever question that they have and make it really simple and not overwhelming. Don’t ask them like, you know, their date of birth or social, you know, all that junk that mostly providers do. That’s a whole different reason that they do that. Um, but in your case just say, Hey, just ask me a question. So that’s a super good point. Okay. So I was talking about kind of this, uh, this little um, menu option here.

Speaker 1: (15:42)
Um, so this is how I do my navigation cause again, I want to keep everybody super focused on generating a lead for me. Um, but once I’ve done that, um, this opens up and you can see like I don’t want my form to disappear. So even in my navigation, um, I have that form and I have that phone number. So it’s always there, always there, give them some different options. Again, the phone numbers reiterated here. Maybe they just want to actually just send an email or maybe they want to come visit the office. This is a real credibility thing. So even if it’s a Home Office, I’m trying to get a, an actual physical address and your website, I think that a ups your credibility a lot. And then again, um, there’s tons of information on our website, uh, but I really reduce it down to these five links, right?

Speaker 1: (16:25)
I don’t want them to kind of do anything other than, uh, either learn more about the company. Maybe they’re going to read some blog posts, which all have calls to action in them. Uh, listen to my podcast, uh, which has a lot of information. We get some conversions off that, um, or just contact me. So again, a navigation, keep it super simple. Uh, don’t give them a ton of options. Options paralyze, uh, people on the web. So keep that, uh, to a minimum number of clicks. A, I will show a lot of examples of this. Well, kind of the last one is sort of an example of this. Uh, you want to minimize the number of clicks they need to get somewhere where they can actually convert, right? So there’s no clicks needed to actually convert on my homepage. There’s no clicks needed to convert on, uh, the actual, uh, navigation or menu.

Speaker 1: (17:12)
And if you were to go to a blog posts, there’s no clicks necessary, right? So don’t, don’t kind of create these, um, like, and not to disparage cause it’s a good tool I guess, but kind of the notion of like a, you know, click funnels, um, not the company, but just kind of the concept of Kinda clicking through all these different things. Sometimes you can kind of overthink the process. For most of you, you don’t need that sophistication. You just need again, to give them the option to quickly give you a call or fill out that web form with a question and that’ll get the ball rolling. It also doesn’t overwhelm them again or kind of takes down their, uh, anxiety over being in a sales conversation. If you ask them all those questions about the products and everything. Yeah, that’ll help you diagnose what they need, uh, as far as a product or a service.

Speaker 1: (18:01)
Um, but you can do that on a phone call. You can do that once you’re actually, you know, built that relationship and, or having, you know, email conversations back and forth, like wait to get that, that information. You don’t again want to kind of scare them away because you’re asking all of this potentially it’s not personal necessarily, but it just feels too personal. Right? All right, calls to action. Um, again, wherever you’re doing, I’ve just got some clients here. There’s some different ones and you could see inside of a, you know, a blog, um, we’re always using some calls to action. And again, depending on, uh, what you’re potentially selling, uh, you know, maybe if you’re doing real estate, it’s to, you know, set up a viewing or schedule a tour. This is actually a, uh, senior living community. Um, if you’ve actually selling a product, um, again, asking a question is sometimes the best, um, maybe set up a demo.

Speaker 1: (18:51)
Um, if you’re actually going to, and again, this depends on kind of your, uh, your point of view or what your salary, but, but think about like, what is that next step and define that in the button, uh, in this button. Ultimately, again, if it’s in a blog post or something like that, if you have that capability or you’re at that technical level, by clicking that button, it essentially sends them into a contact form to schedule a consultation schedule, you know, a meeting schedule, a financial review. Um, those are great calls to action. Ask us a question, ask me a question. Um, is probably the best. Um, a potential call to action. Just contacting us. Don’t, don’t over kinda overwork. The call to action sometimes is sufficient to do that. So there’s some examples of some call to actions that you can add. Again, if you have control over the page that you’re trying to optimize. And again, if you’re providing kind of educational information and blog posts, that’s super great. Um, but don’t forget every so often, um, give them that call to action and remind them that, hey, if you’re reading all this and it’s confusing you a little bit, or you’re thinking there’s too much for you to even understand, um, go ahead and ask, you know, call me or ask me a question. Um, and I will help you through this material

Speaker 1: (20:04)
images. Um, images are super important. And too often when we’re building out our websites, uh, we rely on stock, uh, imagery. So you guys all have, um, iPhones and stuff like that. Uh, and these things are, they’ve got some of the best cameras better than you know, SLRs that you, you know, you used to buy. Um, so learn to take pictures with it and, uh, use your own pictures, uh, whenever possible. Take pictures of your office, take pictures of you at the client, um, just take pictures of you in general.

Speaker 1: (20:38)
Um, and so in this case, um, this is a little trick that we did one time or w you know, we do take all of the pictures and we only use our pictures on our website. Um, but sometimes when they’re all sitting off in your drive or whatever, um, it’s hard for you to, to find them and maybe they’re not tagged. Um, Unsplash is a free, um, site for images. And we actually started, uh, loading our pictures to Unsplash, sharing them with the community. Um, and this is a great way, again to be able to find them because you have to tag them and all that sort of thing and organize them. It’s really easy for you to find them, uh, and then be able to use them. Again. The interesting part of this is we saw that it actually, uh, got us a lot of back links and a lot of like national publications, we’re actually using our images.

Speaker 1: (21:22)
So, um, so that’s a little trick that potentially you can do with images. Sign up today, receive a free gift. Um, again, those are okay, but I think for the most part, um, and depending on what you’re selling or services, um, asking that question is still more powerful, uh, free. You know, everybody likes something free. Uh, but, but just depending on what the kind of, what that is, uh, it may not necessarily move your sail forward. So, um, I tend not to do the free gift. Um, if you’re going to do a gift or you’re going to say send something or mail something to somebody, um, I always like to do it as a surprise. Right. Um, and so that just enhances the experience. So if you do want to send them a free gift or, or something like that, um, go ahead and get them to, to ask a question and it start that conversation.

Speaker 1: (22:07)
And then from there you can kind of surprise them. Um, maximizing linked in. Um, yeah, so, um, so that’s not in this, this particular Webinar, but that’s something we can definitely, uh, talk about in a future when Joshua. Um, but uh, we’re not going to kind of get into linkedin today. We’re going to actually kind of focus on the website, but um, yeah, we can show you, um, that in a future one, how to kind of use social media profiles for sure. Okay. Value Proposition, um, again, kind of using that website to sell. Um, so any sort of information, this is probably not the perfect example for it. Sounds like a lot of you guys are in the insurance world. Um, and I’m gonna Kinda take you off to sort of mortgage world, um, some of the background that we work in. Um, and this is helpful.

Speaker 1: (22:56)
So any sort of information that will help them move forward in an intelligent yeah way with your product, um, is great for your website. Um, so, um, you know, knowing just informational articles and topics about, um, you know, the difference between term and whole life, the, um, you know, the things that maybe the, the stage of life, um, type information is like, hey, you just got a new job. Hey, you just got married. Uh, you just got, uh, you’re getting ready to have your first child, you know, all the sort of life events. And so websites are great for allowing you to kind of think through, um, and write out or potentially do video, which is huge. In fact, if you’re willing to get in front of the camera, I suggest that above writing, um, is to actually create a quick video, put it on Youtube and embed it in your website.

Speaker 1: (23:51)
Um, talking through, um, all of the potential questions, objections that you might get from the customer because you’re essentially pre-selling then, um, particularly again, I can’t emphasize enough video works great for this because they’re actually seeing you hearing you. Um, knowing kind of how you think, um, understanding from your perspective, um, that particular question and how you would answer it. Um, and so then when they actually reach out to talk to you, they’re kind of in the same state of mind, uh, as, as you are and how you would sell something. So they’re kind of already, uh, in the right position. And now you just have to kind of fill in the last few gapping questions, um, or things that they need to kind of understand to take that final step with you. So, um, when you’re thinking about, um, sort of value proposition, make sure that, that you start to build that content on your website.

Speaker 1: (24:47)
One of the things that I like to do is anytime I hear an objection, uh, I’ll write that down and then later I’ll write or do a video, um, specifically, uh, kind of framing up and talking to that objection. Um, and sometimes I’ll actually send that, I’ll send a link to that page or I’ll send the link to that video, um, to, uh, people in my email a cycle. So if I’m doing drip email and that sort of thing or if I’m just talking to them and just one off because uh, as you know, when you’re in a sales call and you hit an objection and maybe you haven’t heard it before, um, as soon as you hang up on that call, um, you always think, oh, I should’ve said or I should’ve done it this way or I should have told them this instead of that.

Speaker 1: (25:27)
Um, so by taking those those objections or taking those common questions, turning them into videos or writing them out, one, it’ll actually make you better on the next call cause you will have thought through it in a really good way. Um, and as you’re actually, um, sort of having people visit your website or you’re potentially emailing people to start that conversation, you’re going to start to shape their perspective, um, such that, uh, when they actually get on the call with you or they actually do that in person meeting, they’re already kind of going to be thinking, uh, in a similar way to you as Simonian’s in social proof. Uh, these are super important. If you do them well. Um, if you just kind of throw names and, and testimonials on the page, uh, you will probably have less impact. But again, this is where video and images are powerful.

Speaker 1: (26:20)
So taking pictures of you and your clients, uh, in a moment of success, uh, whether that’s going to, you know, getting their insurance, maybe getting that new car, uh, with the insurance that you provided them. Uh, if you’re a mortgage broker, obviously the keys to the house sort of thing moving in, um, all those kind of images, um, start to put context and show that you have clients around of these kinds of written testimonials. Uh, and then the other thing, uh, again, I can’t say enough video, video, video. Um, if you can get some video testimonials with your clients, again, makes this, you can see how this page, even though we’ve got a lot of written testimonials, um, it makes everything feel real because we’ve got a video. Uh, we’ve got lots of pictures of us in our clients. Um, and so now this testimonial page feels powerful and real, so can’t emphasize that enough.

Speaker 1: (27:14)
Um, the other thing is kind of awards, um, and you know, potential clients if you are in a more of a business to business sort of place, um, or like an agency, you know, we win awards, we have a significant customers. These are some other things. Um, the one thing, and I know I’m in insurance and mortgage, uh, potentially people you’re affiliated with. Um, one thing I like to do is, uh, if I’m sort of listed in a directory or listed in a place where I’ve gotten an award or something like that, um, those are the only ones I list because a lot of times those are actually sending me traffic. Um, and so when they land on my page from one of those sites, then I want to reinforce the fact that that award or that list that I’m in is significant, uh, to us. And it’s important you sort of validating that, hey, I was in that list of top brokers in my area. Right? And so that could be Yelp, that could be some kind of local stuff. Uh, page speed. Again, this is important, but, um, I’m not going to Beleaguer this. Um, this is kind of a more technical aspect.

Speaker 1: (28:26)
Um, so Lou, how about a generated lead with offering a white paper with some solutions for common problems? I think again, those are, those are excellent. Um, so any sort of lead magnet, any sort of a pdf or downloadable or whatever is great for reinforcing kind of the details of what you will be disgusting discussing and, and kind of, uh, equipping them with some deeper education that maybe they take off and read. Um, but I think in most cases, again, um, I would simplify the initial inquiry to not, um, kind of get bogged down in that. Again, I would send that as a result. Um, but I mean, you could try it and I mean it definitely works, but I think, uh, again, it’s not necessarily, um, a necessity in order to get that conversion. Uh, it’s amazing how little it takes these days for somebody to fill out a contact form.

Speaker 1: (29:18)
Um, so just actually having it available for them to fill out is usually enough. Um, a lot of times even, you know, in the digital space where we’re working with companies, uh, we don’t even bother with lead magnets cause just putting the form there is usually enough. But, um, it’s a great value add. Uh, if you’ve got it, I would certainly use it. Um, but I wouldn’t, um, let it prevent you from actually starting to have form on your page and starting to publish, um, that, you know, offer to kind of ask you a question or to fill out a form. It’s security. Um, any site that you’re using, ideally this is Google, uh, talking here, um, https, uh, having that SSL server, uh, um, certificate is critical to have that secure session. It’s just going to help you with SEO. Again, kind of a technical, I won’t get to mark.

Speaker 1: (30:09)
Okay. So let’s talk about templates and patterns and then I’m going to go into kind of some of the local stuff. Um, and we’re kind of round out, um, also how to kind of technically implement a website. Uh, but like I have talked about through here, there are certain patterns that will just convert a over and over again. So I’m going to walk you through a couple of just wire frame, uh, pictures of this. So you saw one on our website. This is a pattern that always works. People land here, fill out this, they don’t need any more information than this. Um, and it does really well. So this is a pattern. Again, you know, what’s your kind of main, uh, benefit or what makes you unique. Um, and then asking them to go ahead and kind of fill out the form or call you.

Speaker 1: (30:51)
Um, this is kind of a more general, uh, version of this. Um, and again, uh, benefit call to action. Um, some sort of a reason, um, that they will benefit from filling out this form. And then the form, um, video if you have it, uh, imagery of you with customers is great. Uh, if you’ve got potential lips kind of flip through there. If you’ve got a potential products, um, again, another form, and then you start to Kinda as you go down this page, you’re just kinda hoping that they do it right here, but the rest of this page is just reinforcing, um, the reason or the value for contacting you. So everything down this page just sort of builds on that story, uh, that started here. So if you’re, whatever this benefit is or whatever this reason that you’re unique, uh, you sorta want to tell that story as you move down the page and then give them, of course, some more opportunities, uh, to fill that form out.

Speaker 1: (31:48)
So that’s Kinda your, your most generic sort of concept for a homepage. If you’re inside of a blog post, again, whether you’re doing call to actions in between, I’m showing them other related posts so they can click through that. Um, but again, you always have a, an ideal if you can have it just moved down with them, that contact form is always important. So you’re gonna see it over and over again. Contact form, contact form, phone numbers, contact form, phone numbers, right? And then here again, this isn’t about page. Um, so of the three pages home page about page and a blog page, those are like three most critical templates and opportunities for conversion. So make sure that you have those kinds of design rate. Your about page, um, is again about you or your team. Um, and then again, uh, the form, uh, to ask you a question and then again, you sort of as you go down the rest of the page, support that decision or that reason why they want to fill out the form by reinforcing, hey, we’re a team with a lot of experience.

Speaker 1: (32:51)
We’ve got some employees that work for us that are pretty incredible. Um, and we’ve been in business x number of years. Uh, maybe here’s a video of, of you talking to them about what you do. So again, a about page and you can see all these pages are kind of similar, right in the, in the sense that I’m giving them opportunities to fill out a form. I’m giving them opportunities to call me and at my phone number. Right. Okay. Before we do questions, I’m going to actually jump out here for a second. Okay. So I talked about sort of positioning yourself local. There are three things that you should walk away and do today. Um, if you haven’t done this, you should go to Google my business and you should claim your business, um, or yourself and your location, um, or small business. Um, and put yourself on the map right in your local area.

Speaker 1: (33:43)
Uh, so this is super critical. Um, you know, it could, you can do your name. Uh, you can set that on the map. Um, again, depending on your kind of privacy concerns, if you have an office location, um, then you use your local office location. Uh, if you’re kind of working from home, it could be, you know, your home address. Uh, it could be a po box, um, or a box that you rent that gives you a physical location. Um, or if you’ve got like a we work or something like that. Um, but ideally you want to, again, put yourself on the map in that local area. And then when you fill this out, um, you’re going to have lots of options of things that you can put in here. I recommend that you fill out, um, and add as much information as possible. Um, it’s not going to actually give you, uh, an idea of this.

Speaker 1: (34:33)
But, um, so this, these are the key points, right? You want to have your phone number in here. You want to have obviously an address in here. Um, you want to have a website. Ideally, if this is, if all you’ve got is a landing page from your insurance company, then use that landing page, right? You want to start to get it on the map. Um, and then images, images of your clients, images of view. Um, so fill out, put a bunch of images in there that you can control that make you feel like a real thriving business. And then again, there’ll be some other things that you can do in here about, you can potentially post videos in here. Um, put as much content as you can and invest as much time as you can in optimizing this or putting a lot of good information in there.

Speaker 1: (35:16)
It will just help, uh, your clients, uh, feel more comfortable about you. And because it’s Google in Google, this is gonna help you, uh, get ranked, uh, in those top few, few results. When people say insurance agent near me, or search for bill rice, you know, in a certain location, right? So exactly the same is being so, um, a lot of people because they’re using windows machines and they’re using, uh, internet explorer. Um, then they will by default be in being so, uh, fill this one out as well. Use all the same information, uh, but fill it out so that you wind up in those local being searches as well. So set that up. The third one I generally recommend is a Yelp. Now a lot of people think, oh, this is just for restaurants, but there’s a good possibility that your business or your location is already in Yelp.

Speaker 1: (36:11)
So you may be claiming it if not set up again your local entity. Uh, inside a Yelp because people will use this as reviews or leave reviews. Um, and you want to kind of control this page as much as you can. You can’t necessarily suppress bad reviews, so you’ll always want to make sure you’re doing good customer service, uh, but it will help people find you and it will help reinforce the notion that you are the best local option. Um, so those are three that you should go ahead and fill out immediately. Um, I was talking about kind of, you know, this is, this is a mortgage site, uh, that we run. It’s a, this is a more of a lead generation site. Uh, but you can see we’ve got some value propositions. We’ve got national rates. These are not local lender rates. These are published by Freddie Mac.

Speaker 1: (36:57)
Um, but one of the top questions, um, as you know, uh, that we’re trying to answer for them, uh, is hey, you know, give me a rate quote. That’s what generates the lead. Uh, what our rates right now. Um, I tell him in the most, you know, kind of popular products, what’s kind of the prevailing market rate, um, how are house prices, are they moving up or down? Uh, so those are the initial things. And then just how to pick the right loan program. Right? So we get some information calculators. Again, I’m thinking about like what information does that client need in order to convert into a lead for myself. Uh, the other thing, uh, particularly for, and this could be also, um, help insurance folks sometimes, um, they’re anxious about their credit score. So giving them the ability with an affiliate program to kind of do their free credit score is a great way to get them over that anxiety.

Speaker 1: (37:46)
So we offer free credit scores on here. Again, you can do that through an affiliate program. Um, and then, okay, so the last thing and then I’m gonna turn it over to Q and a and we’ll wrap up the session. But how do you actually get the website done? Um, I’m a huge proponent of wordpress, um, but it is a little more technical. Uh, potentially you’ll need a, a designer. And a developer to actually do that for you. Uh, but once it’s already designed and set up and everything, it’s pretty easy to use and add content, uh, to, um, and they’ve got plugins and all that sort of thing. So you can get really advanced features. Um, so that is for somebody who is a startup or maybe you already have a significant business and you’re just trying to blow it up on the Internet, uh, versus what you’re kind of doing offline or maybe just, um, have been doing this for now it’s time to really take digital serious.

Speaker 1: (38:38)
So that’s kind of your, your probably your most expensive. Um, but most powerful option a would to be put it on wordpress and potentially get somebody to, to help you build that webpage, that website. Um, or if you’re technical, uh, it’s, it’s not above, you know, most people who are tech savvy, um, means to kind of do that in a fairly good way. Uh, for most of you, that’s probably not an option either. The budget’s not an option. Um, or maybe your technical capabilities are not an option, but you want to start really quickly starting to build your own personal, um, presence on the Internet. I suggest something like a Squarespace. Um, again, super cheap. Um, you could start with some, uh, basic templates that they have in here. Um, and it’ll get you by, right? It’ll do exactly what you need to do. Now will be kind of as robust as some of the, um, things that I suggested as far as forms and that kind of stuff.

Speaker 1: (39:32)
But you can roughly approximate it. So I did here just for example, is I went and searched on Squarespace. I looked at their different templates, went into professional services because most of you are probably selling services or financial products. Um, and I just went to the very first one. So let’s take a look at this first one and I’ll kind of show you how this kind of gives you everything that you need, right? Too. Especially if you’re going to sort of start out your personal brand. So you just need somebody to do a logo that can be done. You know, either by yourself or relatively easy, uh, what is the main benefit? Like why do they need to call you? Just write that in a sentence or less. Don’t put a bunch of stuff here. You can see even in their example, get ready to take control of your finances, right?

Speaker 1: (40:13)
Or, you know, ask me a question about your insurance or, um, let me help you, uh, you know, understand your insurance needs. Um, of course it’s got the menu. Um, and so you can kind of flush that out. Only have two or three pages or whatever. You don’t have to get too much. I love this schedule and appointment. This is a great call to action for most of you. Um, and that’s already baked into this theme. And so if you go here, uh, you can tell them, hey, why do you need to call me? Uh, maybe the top services that you offer. And that’ll be like the three pages. Um, and you know, maybe a picture of your office or whatever. I mean, you can actually kind of lay right in this without doing much and it will convert. Um, this is a pretty nice theme.

Speaker 1: (40:54)
And then everything’s driving. You see how that’s important, that call to action, um, make sure that you, um, stay consistent. But I like this schedule a free consultation and again, it’s baked into this theme. Um, and so a lot of times you can fill out a form, you can ask a question, maybe you can call them. Um, but to actually get them to schedule an appointment with you, uh, would be super awesome. Right? And it looks like they have, you know, some plugin that will allow you to do that and probably interfaces with your, your calendar or you could use something like Calendly probably. Uh, but this again, out of the box, super cheap, uh, doesn’t need a lot of technical capability and you can have a really professional looking, a ready to go theme that’s going to convert. Um, okay. Questions. I’ve got just a couple minutes left here. Um, hopefully I gave you, again, this is sort of a broad introduction, um, over, uh, websites and kind of how to make sure what to look for in making them convert. Um, but hopefully it’s got you a starting place. Um, and maybe generating some questions, have any questions there, go ahead and dropping them into the chat.

Speaker 1: (42:04)
If you don’t have any questions, why don’t you guys tell me what is the, like the first thing that you’re thinking about doing based on everything that you heard here, what is just going to give me an idea of what you think your next step is? Yeah, so wordpress, I mean, you can get wordpress sites a, again, if you’re not going to do any of the development, if you’re actually gonna do the development work yourself and the design work yourself, and maybe you use a premade template, um, you know, if you’re going to do it yourself, you can get a premade template for less than a hundred bucks. And then you can, again, if you’re technical, you can put that in, you know, put in that pre-made template, uh, configure it and you can get kind of get started with that. WordPress itself as free. You’ve got the cost of hosting, which can be, you know, anywhere from five bucks to 50 bucks.

Speaker 1: (42:54)
Um, and so that’s all in, if you were to go out to a design agency, uh, to do this, then you’re, you know, you’re running anywhere from 5,000 to maybe 15,000 for a completely custom website. Um, so, and that makes sense. If you’ve got, you know, a large lending business or maybe you’re a, an actual insurance broker and you’ve got a, a large book of business, um, but if you’ve got a limited budget, you’re looking for individual sort of, uh, portfolio stuff just to kind of build your individual brand. That’s where a square space, we’ll get you in there for just a, you know, a few bucks, uh, every single month and um, ah, couldn’t see the visuals with the website. That’s not good. Um, are you guys seeing like the Squarespace actual okay. Yeah. Keep it simple and have a conversation. Joshua. That’s, that’s the most important. Um, and, and again, if, if budget’s not there or technical’s not there, then again, encourage you to, um, to investigate and fill out these Google my business being places and Yelp. That’s a good place cause that’s gonna put you on the map. It’s gonna get your phone number there. Uh, and if you have a landing page, um, only seeing me. Huh? That’s interesting. Let’s see. Okay.

Speaker 2: (44:32)
Yeah.

Speaker 1: (44:37)
How about now?

Speaker 2: (44:44)
Okay. Okay. Okay,

Speaker 1: (44:53)
let’s try this.

Speaker 2: (44:55)
Okay. [inaudible] okay. Yeah.

Speaker 1: (45:06)
Okay. Can you see, are you looking at the Squarespace now?

Speaker 2: (45:12)
Okay.

Speaker 1: (45:12)
Or I’m sorry. It’s on Yelp actually. Okay, cool. How about when I switch? Maybe it was when I switched. Here’s kind of, this is a Squarespace cause it’s probably gonna fit with most of you. Uh, okay. Cool. Um, so this is the one I was talking about on Squarespace. Um, again, based on budgets and based on you guys kind of doing it yourself, this is probably kind of the first best option. Um,

Speaker 1: (45:46)
so anyway, this is that theme I was talking about. Schedule a consultation. There’s obviously plug in there, so you can take a look at that. Uh, invisable to convert a.net to wordpress site. so.net and wordpress was kinda like two different things going on there. a.com is always the best. So if you’re, you know, some name.net, um, then, um, [inaudible] and you know, that’s a valuable valuable from a domain perspective. If you can get the other domain, if you’re talking about like a.net as far as the programming language to a wordpress, um, I would definitely recommend that because a.net site means that someone probably custom designed and ASP, uh, you know, asp.net a site for you. And you probably can’t do anything with it unless you’re highly technical. Whereas wordpress, although there’s an investment to be made there, um, once it’s done, uh, you’ll be able to add content, uh, very easy. You’ll be able to potentially, you know, change themes. Uh, it’s easy and, and, uh, relatively, uh, cheaper, uh, to hire developers and designers, um, with a wordpress versus a.net, which is, um, if that’s the case, it sounds like it is low, um, that would have been sort of custom development. So every time you wanna make a change, you have to pay a developer an hourly rate, um, to kind of do that.

Speaker 1: (47:11)
And that’s, that’s probably that bill’s gonna probably add up, um, to a lot of money. Um, so I would definitely recommend that. Okay, guys. Um, seems like the questions are going to slow down. Um, uh, again, would love for you to kind of tune in and you’re obviously on a email list or you kinda came across, um, be promoting, uh, this through our normal channels. Uh, we’re gonna try to have these webinars every couple of weeks. Um, and so, uh, if you have a suggestions, um, reach out and email me@billdotriceatkaleidoco.com, uh, for any future topics you wanna hear about. I heard a, some people talking about linkedin. Uh, so we’ll probably do a little session on that coming up, but about every two weeks, uh, kind of look for that next webinar. Uh, and we’d love to have you back, uh, next time. Again, thanks for attending and all the great questions and we will talk to you, uh, on the next one. Have a great one.

About Bill Rice

Bill Rice is the Founder & CEO of Kaleidico, a digital agency. Bill specializes in providing law firms, attorneys, banks, and emerging technology clients with lead generation strategies enabled with content marketing, SEO, PPC, and email marketing.