Insurance agents know that finding cost-effective, high-quality prospects is one of the biggest hurdles to scaling their business. Fresh, exclusive leads sound appealing—but they come with steep price tags and intense competition. If you’re searching for an affordable advantage in a saturated market, aged insurance leads offer a powerful solution. For independent agents, agency owners, and brokers, sourcing the right leads at the right price can strengthen your pipeline and bottom line.
This guide explores everything you need to know about where to buy aged insurance leads. You’ll discover what makes these leads valuable, who offers the best value and quality, key buying considerations, and pro tips to help you convert more prospects without breaking your budget.
Table of Contents
- What Are Aged Insurance Leads?
- Are Aged Insurance Leads Worth It?
- What to Look for When Buying Aged Insurance Leads
- Where to Buy Aged Insurance Leads
- Top 5+ Aged Insurance Lead Providers
- Tips for Maximizing Your Results with Aged Insurance Leads
- Frequently Asked Questions
- Related Reading
What Are Aged Insurance Leads?
Aged insurance leads are contacts who previously expressed interest in insurance products—such as life, health, auto, or final expense—but haven’t been contacted recently or haven’t converted. These leads typically range from 30 days to several months old and are resold at a fraction of the price of real-time or exclusive leads.
Key Differences:
- Aged Leads: Previously generated, typically 30–365 days old, sold at lower prices, less exclusive.
- Fresh Leads: Newly generated, often exclusive and at peak interest, higher cost per lead.
Agents buy aged leads for their affordability and ease of acquisition. Instead of paying premium rates for exclusive data, you can purchase larger volumes and target multiple insurance lines. But, are aged insurance leads worth it? Many successful agencies say yes—when approached strategically.
Are Aged Insurance Leads Worth It?
There’s a reason why aged leads attract thousands of cost-conscious agents annually: the dramatic price savings. Fresh insurance leads can cost $15–$50+ each depending on the line of business, while aged insurance leads often range from $0.50 to $5.00 per lead.
Pros:
- Fraction of the cost of real-time leads
- Allows for bulk purchasing and wider outreach
- Ideal for newer agents with smaller budgets
- Excellent for cross-selling (e.g., reaching auto prospects who need life as well)
- Lower risk per lead—test more approaches without overspending
Cons:
- Leads are less timely; some needs may be resolved
- Often resold to multiple agents; competition can remain high
- Data quality can vary; good vendors matter
Conversion Insights:
While aged leads may have lower conversion rates (typically 1–5%), the low acquisition cost means even modest success rates yield strong returns. For example, closing one $1,000 commission case from a $50 batch of aged life insurance leads represents an outstanding ROI. Savvy agents become experts in persistent, creative follow-up, and routinely outpace competitors who rely exclusively on high-priced options.
What to Look for When Buying Aged Insurance Leads
Not all lead vendors are created equal. To boost your chances of success, carefully consider these factors when searching for where to buy aged insurance leads:
| Factor | Why It Matters | What to Ask the Vendor |
| Lead Age | Timeliness impacts buying intent | “How old are the leads? 30, 60, 90+ days?” |
| Data Legitimacy | Accurate info drives better results | “Where do your leads originate?” |
| Lead Type | Match products to your agency focus | “Do you offer life, health, auto, final expense?” |
| Volume & Filters | Customization increases efficiency | “Can I filter by zip code, age, product interest?” |
| Exclusivity | Shared vs. exclusive affects cost | “How many agents receive each lead?” |
| Refund/Return Policy | Protection if data is outdated | “Do you guarantee accuracy or offer credits?” |
| Customer Support | Training and troubleshooting help | “Is training/resources provided?” |
| Pricing & Payment | Bulk rates save money | “Are there discounts for large orders?” |
Checklist Tip: Compare vendors using this table to find the best fit for your agency goals and budget.
Where to Buy Aged Insurance Leads
Ready to buy? Here are some of the best places to buy aged insurance leads, offering quality, transparency, and customization for agents of all sizes.
Top 5+ Aged Insurance Lead Providers
Aged Lead Store
One of the best-aged insurance lead providers, Aged Lead Store specializes in high-quality aged life insurance leads, auto, health, final expense, and more. With over a decade in the industry, they offer robust filtering (zip, age, product), bulk discounts, and a self-serve dashboard. Leads start at under $1, and their transparent refund policy and customer support make them a top choice for agents prioritizing data quality and ROI.
Key Features:
- Wide range of insurance types
- Filters by geography, product, lead age
- Instant access and bulk buying options
- No contracts, pay-as-you-go
- Comprehensive compliance and legal resources
Best Fit: Agents who want full control over their orders and transparent pricing.
Related Insight: How much do aged leads cost? A 2025 price breakdown
SmartFinancial
SmartFinancial is renowned for its data transparency and deep industry reach. While primarily focused on real-time leads, they offer aged inventory for various insurance lines. Their customer support and lead return policy are particularly strong, but prices trend higher than pure aged lead providers.
Pros:
- Option for both exclusive and aged leads
- Strong customer support
- Supporting resources for new agents
Cons:
- Higher prices for aged data
- Less filtering flexibility compared to specialists
Lead Heroes
Lead Heroes is well-known for aged health insurance leads for sale and aged life insurance leads, along with pre-vetted telemarketer support. Their strength lies in blending human touchpoints with data, offering lead nurturing and appointment-setting for agents looking to maximize aged lead follow-through.
Pros:
- Warm transfer and appointment options
- Live transfer add-ons
- Affordable aged batch pricing
Cons:
- Limited to certain product lines
- Minimum batch orders required
EverQuote
EverQuote offers high-volume aged auto, home, and health insurance leads. Known for their large database and flexible purchasing, they are ideal for agents who want to experiment with multiple verticals. Pricing is competitive, but filtering can be less granular.
Pros:
- Great for scaling up volume
- Competitive rates on large orders
- Easy integration with existing CRMs
Cons:
- Some data aging may be significant
- Less personalization in filtering
Datalot
Datalot’s platform stands out for its self-service dashboard and integration capabilities, letting agents buy aged insurance leads across life, auto, and health. Their filtering options are robust, but geographic targeting may vary.
Pros:
- Technology-driven interface
- Automated lead delivery or download
- Variety of insurance product types
Cons:
- Minimum order quantities may apply
- Some regions limited by availability
Bonus: InsuranceLeads.com
A longstanding player, InsuranceLeads.com offers both exclusive and aged insurance leads for life, auto, and health. Their customer portal lets buyers filter and target leads precisely, and their ratings system enhances accountability.
Pros:
- Filter by product, location, age
- Portal for tracking orders and results
- Good for newer agents seeking guidance
Cons:
- Aged leads can be shared many times
- Some product lines limited during open enrollment
Tips for Maximizing Your Results with Aged Insurance Leads
Unlocking value from aged insurance leads isn’t just about where you buy—it’s how you work them. Consider these proven strategies to boost conversions and maximize ROI:
- Speed Matters: The sooner you reach out, the better. Even with older data, a prompt, persistent approach can catch prospects who haven’t found a solution.
- Drip Campaigns: Use email and SMS nurturing to stay top-of-mind. Automate reminders for ongoing engagement.
- Multi-Channel Outreach: Supplement calls with email and direct mail to multiply touchpoints.
- Segment by Lead Age: Older leads may need a different script or offer. Group leads (30, 90, 180+ days) and test different approaches.
- Follow Up Often: Industry data proves that most sales happen after 5–8 contacts. Don’t stop after the first try.
- Compliance First: Always adhere to TCPA and Do Not Call regulations.
For even more actionable tips, check out these guides:
- Best practices for contacting and converting insurance leads
- How to work aged leads: Call scripts, timing, follow-up cadence
- Why persistence pays: Following up on leads that didn’t pick up
Frequently Asked Questions
How much are aged insurance leads?
Prices typically range from $0.50 to $5.00 per lead; the older the lead and the broader the filters, the lower the price. See more on aged lead pricing.
Are aged insurance leads exclusive?
Most aged leads are non-exclusive and may have been sold to multiple agents previously. Some vendors offer “semi-exclusive” or “less recycled” options at higher price points.
Will aged insurance leads convert?
Yes, especially with smart, persistent follow-up and multi-channel outreach. Success rates are lower than fresh leads but can deliver better ROI due to the low upfront cost.
Can you filter aged leads by product or geography?
Reputable lead vendors, including Aged Lead Store, allow filters for product line, location, age range, and more to match your target audience.
Related Reading
- How much do aged leads cost? A 2025 price breakdown
- Best practices for contacting and converting insurance leads
- How to work aged leads: Call scripts, timing, follow-up cadence
Savvy agents know: where you buy aged insurance leads matters as much as how you work them. Compare top vendors, vet your options carefully, and apply follow-up best practices to turn affordable prospects into lifelong clients. Ready to grow? Get a free sample list or request custom pricing to start building your insurance pipeline today.
