The Comprehensive Guide to Home Services Leads

Where are all of the new home services clients?

As a skilled professional, whether you’re a house cleaner, plumber, painter, or electrician, you excel in delivering top-notch services.

Yet, the challenge of attracting new customers remains a persistent hurdle.

Perhaps you’ve tried running a few Google or Facebook Ads or encouraged online reviews, but even these strategies might not always yield new customers.

This is where the concept of purchasing home service leads comes into play. Instead of spending time and money on online advertising campaigns, why not seek a more direct approach?

Purchasing consumer intent data seeking home improvement is a more practical solution, allowing you to cold call and email these people today to get jobs scheduled for tomorrow.

In this comprehensive guide, we’ll dive into the mechanics of home service leads, what they are, how they’re generated, and how they can be a game-changer for your home service business growth.

Home services leads: types and benefits

The intent data you’ll acquire are of homeowners who were actively seeking services such as plumbing or roofing.

While this intent data is not real-time, it represents a pool of potential customers who have a history of interest in various home services.

This data is not only specific to the type of service, such as plumbing leads or roofing leads but also characterized by their stage in the buyer’s journey.

For example, some may be “just-looking” while others are comparing quotes, and others already have their checkbooks open waiting to hire the right professional right away.

Why does this matter to you? Simple. Targeted home service leads are a shortcut to new customer acquisition. Instead of casting a wide net, you’re fishing in a pond stocked with fish biting to be caught.

Consumers seeking home services could be interested in:

• Solar panel installation
• Siding services
• Plumbing work
• Electrical repair and installations
• House painting services
• Basement remodeling and repairs
• Cleaning services for homes
• Roofing and roof repair
• Flooring installation and repair
• Bathroom renovation
• Fencing installation and repair
• Door installation and repair
• Heating system services
• Window replacement and installation
• HVAC (heating, ventilation, and air conditioning) services
• Kitchen upgrades and remodeling
• General home remodeling
• Outdoor and landscaping projects
• Garage building and maintenance

Benefits of targeted home services intent data:

• Reduced lead acquisition costs
• Increased conversion rates
• Improved sales efficiency
• Enhanced customer satisfaction
• Better match between service and needs
• Higher return on investment (ROI)
• Long-term client relationships

Understanding the home services consumer journey

Let’s cut to the chase. As a home services professional or business owner, you’re looking to close more deals on your list of leads.

But to do that effectively, a bit of insight into your customer’s journey can be a powerful tool for helping you understand their needs.

Here’s a practical scenario:

Imagine a homeowner named Sarah who has a toilet that’s not working in her basement. Frustrated and concerned, she goes online and fills out a form on a website offering home service quotes.

This is where Aged Lead Store steps in, sourcing this lead, among others, from various lead aggregators.

Now, here’s how you can use this information in your sales strategy:

1. Initial content: When you receive Sarah’s details, you know she’s experiencing a problem with her toil. There is an immediate need, making her a great lead. Your opening pitch? Assurance of quick, efficient service.
2. Understanding the need: Sarah filled out the form specifically for toilet repair. She’s not browsing, she’s seeking a solution now.
3. Building trust: Even though Sarah is ready to hire, she’ll still want reassurance. Be prepared with some quick testimonials or references for similar successful jobs.
4. Closing the deal: With a lead like Sarah, the focus should be on fast, efficient delivery promises. She’s already in the decision phase, so a streamlined hassle-free booking process on your website can seal the deal.

Lead generation techniques for home services

There are a million ways to generate leads for new home services jobs.

Each requires a blend of time, digital marketing expertise, and often a lot of money for running online ads.

Let’s break down these traditional lead generation channels for home services and then consider an alternative: purchasing home service leads directly.

Organize search optimization (SEO)

Investing in SEO means optimizing your home services website, adding the right keywords such as “roof repair” throughout, and employing local SEO strategies like registering for a Google Business account.

Content marketing, such as writing blogs titled “How to Hire a Roofing Contractor” can draw in leads through informative and engaging content found in Google searches.

However, SEO is a long-term strategy that can months before your articles start ranking high in Google searches. And while it costs nothing to put your articles in a Google search, you will still need to invest time in writing blogs.

Pay-per-click (PPC) advertising

Online ads, such as Google Ads and Facebook Ads, are the go-to for PPC. However, running ad campaigns requires precise targeting and budget allocation.

In addition, there’s a steep learning curve and a constant need for fine-tuning and optimizing your online ads.

The other downside is that once you stop paying for ads, they stop appearing online, unlike blog posts, which last forever in Google searches.

Online marketplaces and directories

Think of platforms specifically catering to home services, such as Angi or Yellowbook. They are great for visibility but come with their own challenges.

You will need to evaluate lead quality and keep an eye on competitor pricing and strategies.

For your investment, you’ll need both time for listing your services and time for managing your online presence.

Offline lead generation

This includes networking, attending community events and expos, forming partnerships with local businesses, and implementing referral programs.

This is a great strategy, but will take a lot of time to build relationships and a community presence.

Data providers and lead generation services

These services offer various data types, but selecting the right vendor and ensuring data quality and privacy compliance is crucial.

Evaluating and selecting the right home service lead provider

You’ll want to make sure the home service leads you’re buying aren’t just high in quantity, but also high in quality.

Follow these strategies and tips for selecting the best leads, both from your list of leads and picking the best lead provider.

Check the lead source’s reputation

Start by scrutinizing where your leads are coming from. A source of solid reputation, Aged Lead Store means you’re getting leads that are pre-validated, representing real people who have recently been shopping for home services.

Look for highly detailed leads that show more intent

The more details the lead provides, the better that lead is. For example, if the lead wrote “Full kitchen remodeling, budget around $20,000” then you’re golden.

Ensure contact info is verified

Nothing is worse than chasing a lead with outdated or incorrect contact information. Make sure the leads you’re buying have verified contact details.

Make sure your lead provider is compliant or face the consequences

In 2024 and onward, staying compliant with privacy laws like GDPR or CCPA is non-negotiable. Ensure your lead source is playing by the rules to avoid any legal pitfalls.

Use decision tools wisely

Tools like comparison charts or cost-benefit analyses can be useful to help you weigh the potential return on investment from various lead sources, guiding you to make better lead-buying decisions.

Converting aged home service leads into paying customers: lead nurturing process with examples

Have you considered purchasing aged home services intent data?

These leads can range from 14-85 days old, to even several months old, and they’re sold at a steep discount compared to fresh, real-time leads.

These aged home service leads are often overlooked but ripe for potential, as they offer unique advantages in converting them into loyal customers.

Here’s how to approach aged home service leads effectively.

Prompt and personalized communication

Even if your lead is aged, a prompt response can rekindle their interest. For example, if the aged lead was for a bathroom remodel, reference current trends or materials in your response.

Keep in mind that your competitors might have missed these leads or not followed up adequately, giving you another opportunity to make things right with these leads.

Free consultations and accurate estimates

Consider offering a free consultation or estimate and acknowledge their needs might have evolved or changed since their initial inquiry.

For instance, a lead interested in roofing services a month ago might not be ready to proceed or consider additional services.

Building trust with transparency

Share recent testimonials or case studies, if you have them, especially those that are relevant to the lead’s initial interest.

Be open about the project timelines and costs. Keep in mind, that older leads might have faced disappointment or confusion with other service providers. Now is your chance to win their trust.

Multi-channel engagement

Use a combination of calls, emails, and texts to re-engage these leads.

For an aged lead who inquired about landscaping, a phone call or voicemail followed up by an email with photos of your recent work could be effective.

Use multiple touchpoints to reawaken the interest of your lead and keep your services top of mind.

Tracking and optimizing the lead conversion process

Monitor how your different aged lead types respond and identify what follow-up strategies work and don’t. For example, phone calls might work better for HVAC leads, while texts may be more effective for plumbing inquiries.

Or you may find that texts and emails work on younger audiences while direct phone calls and voicemails are more effective for older clients.

Purchase home service leads from Aged Lead Store today

Aged Lead Store is a trusted name with over 21 years of excellence in delivering high-quality consumer intent data.

Dive into our vast, pre-validated inventory of consumer intent data specifically for your home service needs, including:

• HVAC and air conditioning
• Bathroom remodels
• Electrical repairs
• Handyman services
• Landscaping
• Painting
• Roof replacements
• And more

With advanced filtering, affordable pricing, and a secure platform, we make it easy and efficient for you to purchase home service leads.