How to Sell Homeowners Insurance the Right Way

October 10, 2013

homeownersIf you’re just now breaking into the homeowners insurance market there’s good news. Home sales are once again on the rise. And, since homeowners insurance is a necessity rather than a luxury, you’ll have a pool full of interested prospects to choose from.

If you can combine a great insurance product, exceptional customer service, and a confident persona, you’ll have no trouble upping your homeowners insurance sales. Here’s how.

1. Create a Prospect List

When it comes to building a prospect list you should first turn to aged leads and compiled data.

Aged leads and compiled data can help you build a narrow, targeted list of ideal prospects. Best of all, you can’t beat the cost. Investing in aged leads and compiled data will bring you a huge return on your investment.

Once you know the underwriting rules and premium factors for your product you’ll be able to choose the prime candidates from your list. This gives you a much higher sales rate and will reduce any fears you have of cold calling.

2. Be Confident and Natural

People do business with other people they like. Rather than letting this discourage you it should motivate you to always put your best foot forward. You have an amazing personality and the knowledge of your product. Don’t let anything stand in your way.

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When you call on prospects act natural. Greet them with a smile. Ask them questions and address their concerns. Make a concerted effort to get to know them and they’ll practically be throwing their business at you.

If you can make a solid impression on your prospects you’ll win over their business plus referrals to friends and family.

3. Be Social

If you’ve been hesitant on starting social media accounts now is the time. Find out which social network is most used by your ideal prospects and create an account. Make a commitment to be active on that account each and every day.

Social media is perhaps the best advertising you can get aside from referrals. And, best of all it’s free! Just don’t expect to see immediate results. You need to take the time to network with others.

One word of warning: Don’t use your social media accounts for blatant self-promotion!

That will only turn people away from you. Instead use them to show your genuine interest in the community.

4. Get Involved

It’s only natural that the members of your community like doing business with those who care. That’s why you need to spend time volunteering or joining groups and clubs in your community. By doing this you will be able to meet new people and help a good cause.

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In Conclusion

Selling insurance, whether it be homeowners, life, auto, or health, is about knowing your product and knowing which candidates best match up. After you get a grip on your product and your ideal prospects you’ll be able to develop a powerful marketing approach.

Also, don’t forget the power of networking!

Be active in your community, on social media, and show genuine interest in the welfare of others. If you can follow these tips you’ll have no problem at all boosting your insurance sales.

About Troy Wilson