A lack of sales can usually be tracked to one of a few problem areas. Getting rid of these common sales problems is really easier (and cheaper) than you might think. A business strategy built around aged Internet lead and good lead management processes could be the solution to a banner year for your mortgage, debt, or insurance business.
1. Not Enough Sales Leads
This always seems to be a problem, right? We hit a good run and have a full sales pipeline and then it seems to winnow away–sending us into a marketing panic. Stop scrambling from month-to-month looking for where you are going to get new people to talk to and find an affordable marketing method that will keep your sales queue full.
Aged Internet leads can be this cheap source of qualified leads.
2. Expensive Marketing
Most marketing is expensive. Add to this the uncertainty of getting the right kind of responses. Think about the traditional approached you have used in the past: Yellow pages, newspapers, magazines, local businesses or displays. I call this “hope marketing.” You are broadcasting your service and message–hoping the right people see it and call.
Aged Internet leads are a way that you can buy only those prospects that are truly qualified and opted-in for your call.
3. Unqualified Sales Leads
Mostly because of the marketing methods, but still a big problem is the amount of your marketing budget wasted on unqualified sales leads.
This is one of the big advantages of Internet marketing and aged leads in particular. These leads are qualified through a series of questions on the Web form that self-identifies the scenarios and conditions of their financial service needs. Allowing you to carefully filter out and buy only the customers that you can help.
4. Failure to Follow-up
So, we’ve solved all the marketing problems. If you’re still not making your sales numbers then chances are you have a lead management problem. And the number one lead management problem is a failure to follow-up.
Since most of us start our businesses small we are quite efficient at using our email inbox as a CRM. But, as you grow you will start to miss critical follow-ups. This is why designing a good lead management process is critical to buying large volumes of cheap aged Internet leads.
5. Sales Pipelines that Don’t Produce
Similar to failure to follow-up a sales pipeline that doesn’t produce is probably linked to how you manage your leads. Sales requires constant activity, follow-up, and pressure on your leads. If you abandon these people in your pipeline then they will drift away.
Make sure that you have a lead management process that keeps marketing to every lead in your pipeline–puttin you in a good position to be top of mind when that person is ready to buy.