Technology, as well as the way we are using technology, is changing every single day. Strategies that might have been great for finding Internet leads only a few years ago are now obsolete, and some of the most popular marketing tools have gone the way of the dinosaur. If you need help keeping up with social media strategies, keep an eye on the six blogs below. They have their fingers on the pulse of today’s smartest marketing techniques.
Convince and Convert
Convince and Convert is easy on the eyes because of its use of bright-colored, interesting, and fun graphics. The content is also full of helpful tips for insurance marketers and sales people. One recent article emphasizes the need for blog articles that contain useful information, are worthy of chatter or sharing, and offer social substance. Another article advises companies on different ways to help their employees become involved in social media.
If you’re feeling down in the dumps, Chris Brogan‘s blog is just the shot in the arm that you need. He encourages bloggers to build their self-confidence by ignoring the “if onlies,” such as “If only I had more Internet leads or “If only I worked for a larger company.” He also writes openly about his struggles with depression and how he has managed to achieve success in spite of this chronic condition.
Social Media Explorer
Social Media Explorer focuses o the high-tech aspects of social media strategies. Recent posts, for instance, discuss social media monitoring tools for small and medium-sized businesses and an infographic on content marketing basics.
Mashable is a delightful blog that covers news about all things related to computers and technology. One recent article discusses the pros and cons of the iOS6, while others cover the use of emoticons in business correspondence and Madame Tussauds’ wax figure of Steve Jobs (“scarily realistic”). Not only will you enjoy this fun site, you’ll also find yourself learning a lot. What a winning combination!
Social Media Examiner
If you’re new to the ins and outs of online lead generation, run – do not walk- to this site as fast as you can. Social Media Examiner offers a plethora of tips for people just getting their feet wet in the social media arena. Recent articles include “9 Facebook Marketing Tips to Improve Engagement” and “6 Podcasting Tips from the Pros.” This advice is easier to read and even easier to put into action immediately.
When you get past all the neat graphics and the bells and whistles, content is still king. Many marketing people who feel perfectly comfortable handling the newest technology start to sweat bullets when asked to put pen to paper. Copyblogger is here to help. With articles such as “5 Simple Ways to Open Your Blog Post with a Bang” and “10 Steps to Becoming a Better Writer,” this site will make sure you never again suffer from writer’s block.
Whether you’re using social media for lead generation or to keep current customers informed about your company, these six blogs contain valuable advice that complement your needs and goals.