Do you know what Twitter is? If not, you could be missing debt and mortgage deals. Twitter is the easiest way to build an active and responsive customer database.
What is Twitter?
Before we get into using Twitter for marketing it is important to understand Twitter. Here is a short video that will walk you through the basics:
How do I get started with Twitter?
This is the easy part. Go to http://twitter.com and get an account, if you don’t already have one.
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Once you have an account there are some basics to get you started in a good way. First, always load up an avatar or picture. The default icon has become synonyms with spam. Then start following people like you. The best way is to type keywords into http://search.twitter.com and pick out people saying interesting things.
That little bit of effort has given you your first community. Now be responsible with that community. Engage in the conversation about your area of interest, debt management or the mortgage market. Simply participating will attract followers–remember how I told you to find people to follow? That is how everyone is doing it, so be interesting.
Start Marketing–In a Good Way
The classic book Cluetrain Manifesto said it best: “Markets are Conversations.” Have conversations about what you do and the market will follow you.
All of the sudden you are directly interacting with your customers.