There are numerous colliding events that are making the online insurance market explode. Government healthcare reform, heightened unemployment, increased underemployment, and an economy still challenged for growth are just a few things that are driving consumers to go online and research their insurance options and re-examine current policies.
The question you should be asking yourself is, “Am I in a position to capture any of these eager insurance prospects?”
Chances are the answer is, “no.” Unless you are some reformed Web programmer and marketing guru. Luckily, that’s not really necessary.
What You Need to Know About Internet Marketing
Internet marketing is not quite as easy as the “build it and they will come” Field of Dreams. Throwing up a website and a Web contact form is not going to fill your sales pipeline. Internet marketing is a creative mash-up of a lot of important marketing skills–delivered online.
If you want to learn Internet marketing to generate a reasonable amount of insurance leads be prepared to have your insurance sales suffer. Marketing online is an investment and more complex than most marketing and advertising. You need to learn to generate traffic (relevant and interested buyers), funnel that traffic into compelling content, and then get the right ones to do the right thing–submit their contact information.
This is not an afternoon quick study. If you go this route you will spend hundreds of hours and thousands of dollars trying to get any reasonable results.
How to Find Good Internet Insurance Leads
Fortunately, finding good Internet insurance leads is easier than becoming an Internet marketing guru. You simply need to do a few Internet searches, ask your colleagues in the business, and do a little due diligence.
(Keep in mind if you want to get started at a lower cost aged insurance leads are a very valuable and productive option.)
Here are a few important steps in finding good Internet insurance leads:
- Use a search engine like Google to look for insurance leads
- Ask friends in your market and social networks
- Check the Better Business Bureau
- Ask good questions about how they generate leads
- Talk to references
The most important advice in this list is, “Ask good questions.” Make sure you spend time building a relationship with your lead provider. This will pay big dividends in the future.
Getting Started with Internet Insurance Leads
Once you decide to start using Internet insurance leads and have selected a good lead provider your job has just begun. You need to make sure you have a few important things in place, like:
- A consistent sales process
- A solid lead follow-up process
- A good lead management system
- A plan to nurture leads over time
There are lots of economic and market reasons that consumers are going to the Internet to check-out new insurance options. Your business success in the next several months is going to be heavily dependent on where or not you have positioned yourself to help these Internet customers.
Aged insurance leads can be a cheap way to get in front of a lot of these eager Internet consumers. Give it a try today. These market conditions won’t last forever.
