Are you racking your brain for new insurance marketing ideas? I’ve got just the thing. I guarantee there’s something in this list that you haven’t tried yet. It just may be the key to filling up your sales pipeline and growing your insurance business. Read to see what new sales tactics are recommended.
1. Create an Email Signature
We’ll start with something easy. If you haven’t done so already, create an email signature template. Include all your office contact info, and your business social media handles, and list your lines of insurance business. It’s a great way to sell yourself without saying a word.
2. Make an Everything-We-Sell Sheet
You can list the main lines you deal with in your email signature, but make a full sheet of literally everything your agency sells. Go over it with every client at signups and renewals. And make it available on your website. It’s like a dessert menu for your website — it will sell itself.
3. “Put Me in Your Phone”
As part of your client onboarding, ask new clients to save your contact info in their cell phone contacts. They will always have your number if they have a question or a claim, plus they will always have your information to pass along to referrals.
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4. Fill an Insurance Leads Fishbowl
Try partnering with a local shop by sponsoring a gift certificate giveaway fishbowl. You can use the drawing entries for leads and even offer a nominal value gift card as a consolation prize for getting a free quote.
5. Hand Out Emergency Info Cards
It’s great to have important numbers — like the fire department, police, poison control, the local parks department, etc. — on hand without having to search on Google or the Yellow Pages. Make branded cards your clients can post on their fridges or carry in their wallets.
6. Team Up for Customer Discount Cards
You can team up with local businesses — ice cream parlors, dry cleaners, etc. — to offer a discount or freebie for being a customer of multiple affiliated businesses. Everyone likes “free.” Work with them to decide on original insurance marketing ideas that also help market their business.
7. Try “Nice Car” Cards
People with nice cars buy good insurance, and they like to hear compliments on their cars. When you see a nice car parked, leave a business card with a personalized compliment. Placed right over the driver’s door handle, they’re sure to see it, and some will call for a quote.
8. Go Knocking Door to Door
Eventually, everything old is new again. It’s tricky to get door-to-door sales right, but oh what a payoff when you do. Start first by just trying to start a conversation and build a new relationship. You can always sell later.
9. Get a New Website
If you haven’t updated your site in the last three years, it’s probably time. A new and modern refreshed design and layout will be a welcome change to new prospects and current customers. Hire a professional designer to guide you.
10. Get a New Minisite
If you can’t afford to redo your whole site right now, try a minisite with just the basics – contact information and the products you sell. I like using Squarespace for this approach. They make it super easy, even for the non-technically inclined.
You can even tailor your site to a particular line of your business — auto insurance, life insurance, home insurance, etc.
11. Buy a Dot Biz URL
If you’re a younger agent trying to find younger clientele you may wonder how you can differentiate yourself from the dozens of other local agent websites. The answer could be as simple as your URL. Instead of YourName.com, try YourName.biz. It shows you’re a professional and sets you apart.
12. Write a Blog
But aren’t there already a million blogs? Yes, but so what? People shopping for insurance will be curious about you, and the way you write a blog says a lot about your personality, your knowledge, and your sense of humor. It’s one of the insurance marketing ideas that can live as evergreen content, meaning it can be shared over and over.
13. Make a Sales Video Series
Do you get tired of typing or reciting the same pitch about how combining an auto policy with renters or homeowners insurance could save your prospects money? Make a short video laying it all out. You can make one for each product you sell if you’re so inclined.
14. Host a Boat Safety Class
Clients with boats to insure, also typically have cars, homes, and families that could benefit from additional insurance coverage. If there’s no water nearby, try another type of safety course suited to your locality.
15. Sponsor an Auto Show
Car enthusiasts love auto shows. You can meet lots of potential clients by helping the local auto show with sponsorship. Plan to attend and meet the participants and attendees.
16. Sponsor a Motorcycle Ride
The average motorcycle owner is older and more responsible than many may realize. They can make fantastic insurance customers, in part because motorcycle coverage is a great segue into other lines of business.
17. Hand Out Keychains
At your auto and bike events, don’t forget to hand out keychains. Keychains can be a great marketing idea, particularly if you put your contact info on an attached keyring tag.
18. Hand Out Smoke Detector Batteries
Another item you can brand and give out at events of all types is smoke detector batteries. It’s always nice to have an extra 9-volt battery on hand, especially when it’s free.
19. Advertise on Food Wrappers
Food wrappers and pizza boxes from local eateries can be another great marketing strategy for an up-and-coming insurance business. Hungry people need insurance, too.
20. Buy an Old Agency’s Phone Number
If you know a local agent is moving away or retiring, ask about purchasing their current agency phone number. Your agency can benefit from all the old marketing that the agency did, and help those calling the old number with their new insurance needs.
21. Park a Wreck in Your Lot
A wrecked car is a conversation piece, especially if you have it parked in your lot for a few days. It’s a great opportunity to discuss safety, proper coverage levels, and safe-driving discounts.
22. Chalk Your Sidewalk
If your office is in an area with heavy foot traffic, try chalking your sidewalk. Make it big, aesthetically pleasing, and invite them inside for a quote, policy review, or refreshments.
23. Get a Bigger Sign
Like a lot of agents, you might not have thought much about your sign since you moved in and put it up. Consider a new sign, or negotiate with your landlord for a larger sign or more prominent placement.
24. Put Your Picture on Your Marketing
People like to do business with people. If you take great photos and aren’t too shy, try putting your picture on your outdoor advertising like a billboard or bus stop ad.
You may not want to see your face on billboards all over town, but other people do. It’s one of the best ways to build your personal brand.
25. Do Guerrilla Marketing
You can do all sorts of on-the-fly marketing and spectacle marketing — anything that gets people talking counts as guerrilla marketing. Flyers, stickers, events, and more are all possible insurance marketing ideas.
26. Wrap Your Car
You can be your own mobile billboard if you have your car professionally wrapped in your insurance agency logo and tagline, or, less permanently use a highly visible magnet when you’re parked somewhere with lots of traffic.
27. Help a Reporter Out
Have you ever wondered how the L.A. Times found that retailer in Poughkeepsie quoted in a national article? Probably through a service like HARO. Check it out, and you might be able to bring new attention to your business.
28. Get a Column in the Local Paper
If you’re good with the written word yourself, consider contacting your local paper about a column. There’s always a need for a trusted local expert to give winter driving tips, Open Enrollment explanations, and so on. And of course, if writing isn’t your forte, you can ask a team member to assist you.
29. Participate in a Charity Run/Walk
Local events happen every year where folks raise money for a charity and participate in an annual run or walk event. You can help your community, stretch your legs, and get recognition for your business by getting involved.
30. Advertise in Church Bulletins
Churches always appreciate ways to save on costs, and advertising your business can help you make new connections. After you develop a relationship, try offering to conduct safety or insurance Q&A seminars for parishioners.
31. Start a Local Community Organization
If you’ve been thinking about a need in your local community that just isn’t getting addressed, why not start a local community organization? You can meet new people and help out your community. Along the way, some of your new contacts are likely to turn to you for their insurance needs.
32. Go Green
The health of the environment is vital to folks these days. Think about how your business can go green, and help others by educating them about energy efficiency for your home insurance clientele. Even if it doesn’t directly lead to sales, you’re doing your part in saving the environment — and that’s reward enough.
33. Send Postcards
With the help of a professional printing company, you can quickly send out affordable postcards to your target audience. Postcards are known for a higher-than-average response rate.
34. Use Search Engine Marketing
It’s simple: move your website to the top of the search engines for keywords that closely align with your brand and offerings. This makes it easier for your target audience to find you online.
35. Form Partnerships
Maybe you partner with financial planners. Perhaps you reach out to estate planning attorneys in your area. You could even partner with your local police and fire departments. You help them and they help you.
36. Start an Email Newsletter
Forget about how many people are on your email list. Start a newsletter that shares useful information, guidance, and of course, a bit of a sales pitch (don’t go overboard). Unlike many other forms of marketing, you control your email list. Nobody can take that away from you.
37. Arrange Speaking Engagements
What better way to share your message? These events don’t have to be packed full of thousands of people. A small, targeted audience is just fine. This isn’t the time to actively sell your services. Sharing your knowledge is more than enough to engage your audience.
38. Share Case Studies and Testimonials
Add case studies and testimonials to your website. Just the same as Google reviews, these give your audience peace of mind. Remember this: 92% of customers trust peer recommendations.
39. Build Your Content Marketing
Create a blog. Share industry whitepapers. Publish infographics. Content marketing remains one of the most powerful insurance marketing ideas. There’s no limit to the ways you can repeatedly use content to connect with your audience.
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