If you’ve been shopping for leads online, you’ve likely seen prices all over the map—from $50 for “exclusive real-time” leads to $0.25 for aged data. So what’s the real cost of aged leads—and how should you budget for them?
Let’s break it down.
What Are You Actually Paying For?
When you buy aged leads, you’re not paying for exclusivity or freshness. You’re paying for:
- Validated contact data (phone, email, sometimes address)
- Original product interest (e.g., life insurance, mortgage refi)
- Filtering options (location, age, lead category, etc.)
- Instant access to a pre-qualified lead pool
Unlike live transfer calls or PPC leads that cost $30–$100+ per contact, aged leads let you scale outreach affordably—especially if you have a script, CRM, or call team in place.
Want to see current prices in your vertical? Browse our aged lead inventory by category →
Typical Aged Lead Pricing in 2025
Here’s a look at the average price ranges for aged leads across major industries:
| Vertical | Typical Cost Per Lead | Age Range |
|---|---|---|
| Life Insurance | $0.25 – $0.65 | 15–365+ days |
| Final Expense | $0.30 – $0.75 | 30–365+ days |
| Mortgage Refinance | $0.45 – $1.25 | 15–180 days |
| Solar | $0.50 – $1.35 | 30–365+ days |
| Tax Relief & Debt Leads | $0.60 – $1.75 | 15–90 days |
| Homeowner Insurance | $0.25 – $0.65 | 30–180 days |
| Auto Insurance | $0.20 – $0.60 | 30–365+ days |
| Health & ACA | $0.25 – $0.75 | 30–180 days |
These are not set-in-stone prices—they vary depending on filtering, demand, and volume. But this range should help you plan.
Looking for lower-cost data in bulk? Start with 1,000 leads under $300 →
What Factors Impact Aged Lead Pricing?
Several elements can move the needle up or down on cost per lead:
1. Lead Age
The older the lead, the lower the price. A 30-day-old life insurance lead might cost $0.55. A 180-day-old one might run $0.25.
At Aged Lead Store, you can filter by lead age to match your budget and outreach process.
2. Vertical Demand
Some verticals, like mortgage or solar, naturally fetch higher prices because of larger deal sizes and market competition. Aged debt or tax relief leads are also in demand due to rising consumer interest in these services.
3. Filters and Customization
ZIP code targeting, state restrictions, product filters, or niche criteria can affect pricing slightly. The more specific your criteria, the more curated—and often slightly pricier—your list will be.
Need to target specific states or products? Use our filter tool to build custom lead orders →
4. Volume Purchased
Buying 100 leads? You’ll pay the standard per-lead rate. Buying 5,000+? You’ll often see volume discounts and bundle pricing that drop your cost-per-contact significantly.
Larger purchases = lower per-lead cost.
Aged Leads vs. Real-Time Leads: Cost Comparison
Let’s do the math:
| Lead Type | Avg. Cost | Response Time | Conversion Risk | Scalability |
|---|---|---|---|---|
| Real-Time Lead | $25–$60 | Instant | High (shared, time-sensitive) | Limited (cost-prohibitive) |
| Aged Lead | $0.25–$1.25 | Days to Months | Moderate (needs follow-up system) | High (budget-friendly volume) |
You’ll likely need more follow-up to close aged leads—but the savings are real. A $100 budget gets you 2–4 leads with real-time. That same $100 could get you 400+ aged leads.
Which would you rather bet your sales pipeline on?
What’s the ROI on Aged Leads?
Great question—and it depends on your follow-up.
Let’s say you buy 1,000 aged final expense leads for $300. If you close just 2 policies with a $500 commission each, you’ve made over 3X your money—and you’ve still got hundreds of untouched contacts left.
Want to boost your ROI? Use these resources:
Budgeting for Aged Leads Monthly
Here’s a simple budgeting model depending on your team size and sales goals:
| User Type | Monthly Budget | Leads Acquired | Ideal Strategy |
|---|---|---|---|
| Solo Agent | $150–$400 | 400–1,500 | Weekly outreach, voicemail + SMS |
| Small Team (2–5 reps) | $500–$1,500 | 2,000–6,000 | CRM + dialer, tracked follow-up |
| Call Center (10+) | $2,000–$10,000 | 10,000+ | Bulk filtering, scripting systems |
The key is consistency. You don’t need to buy 10,000 leads today—but you do need a repeatable cadence that fits your budget and closes sales.
Need help mapping out a starter pack? See our lead builder in action →
Final Thoughts: What Should You Pay?
The real question isn’t “What’s the cheapest lead I can buy?”
It’s “What’s my cost per conversation—and how many conversations can I afford to have?”
Aged leads let you maximize your contact volume, refine your pitch, and stretch your budget. Whether you’re just starting out or scaling a team, they give you the leverage to compete—without gambling on overpriced hype.
Get started today and buy your first aged lead bundle → https://agedleadstore.com/buy-aged-leads/
