Let’s face it: cold calling isn’t for everyone.
Even if you’ve had some success with it in the past, it may not be your preferred method of generating leads. Fortunately, other techniques are available, with cold emailing at the top of the list.
With an average open rate of 44 percent for cold emails, you’re in a position to succeed from the start.
The primary challenge of cold emailing is deciding what to say, but there’s a solution to this problem: cold calling email templates.
Browse thousands of qualified aged leads.
What is a cold calling email template?
These email templates follow the same strategy as cold calling, meaning you’re contacting a lead without any prior contact.
While customization is critical to your cold emailing success, there’s nothing wrong with using an email template as a jumping-off point.
Here’s why our cold email templates are helpful:
Consistency and branding
Utilizing a cold email template ensures that every outreach maintains consistent messaging and branding, fostering instant recognition and trust among recipients.
Time efficiency
With a pre-established format and content, salespeople can significantly reduce the time spent crafting individual emails, allowing for more focus on personalizing key details.
Higher response rate
Well-designed templates, crafted based on proven techniques, can lead to higher open and response rates, maximizing the effectiveness of the cold email outreach.
Scalability
Templates enable businesses to scale their outreach efforts seamlessly. With a standard template, teams can send out a large volume of emails in a short period without compromising on quality.
Performance tracking
Using a standardized template makes it easier to measure the effectiveness of specific messaging and design elements. This allows for continuous improvement based on data-driven insights.
The more cold emails you send, the easier it becomes to customize a template that drives results.
Types of cold calling email templates
Cold emails can be utilized for a variety of purposes depending on the desired outcome and the target audience. The following are different types of cold emails and their primary uses.
Introductory emails
To introduce yourself or your company to a potential client, partner, or investor. This is often the first touchpoint and sets the tone for future interactions.
Product or service pitch emails
To introduce a specific product or service to potential customers or clients. These emails highlight the unique selling points and benefits of what’s being offered.
Content sharing emails
To share valuable content, like articles, ebooks, or webinars, with potential leads. It’s a non-intrusive way to provide value and establish credibility.
Networking or connection request emails
To reach out to industry peers, potential mentors, or influencers for collaborations, advice, or partnerships.
Feedback request emails
To request feedback on a product, service, or concept from industry experts or potential users. It’s a way to gather insights and improve offerings.
Event invitation emails
To invite potential leads, clients, or partners to webinars, workshops, seminars, or other events. The aim is to engage them in a more interactive setting.
The type of template you use depends largely on your audience and objective. Define these before you do anything else.
Cold calling email templates examples
Now that you understand common types of cold emails, let’s look at an example of each.
Introductory email template
Dear [prospect’s name],
I’m [your name] from [your company], and we specialize in boosting business performance through innovative solutions.
In today’s competitive landscape, efficiency is vital. Our [product/service] has a track record of [specific result], helping businesses [key benefit]. Let’s explore how [your company] can do the same for you.
Could we connect for a brief call next week? Your insights would be invaluable.
Best regards,
[Name]
[Title]
[Contact Information]
Product or service pitch email template
Dear [Prospect’s Name],
I hope this email finds you well. I’m [Your Name] from [Your Company], and I’m excited to introduce you to [Your Product/Service], a game-changer in [Industry/Field].
[Your Product/Service] is designed to [Key Benefit], empowering companies like yours to [Specific Outcome]. With its [Unique Feature], it’s been proven to [Impressive Result].
I’d love to discuss how [Your Product/Service] can align with your goals. Are you available for a quick call next week?
Looking forward to connecting!
Best regards,
[Your Name]
[Your Title]
[Your Contact Information]
Content sharing email template
Hello [Prospect’s Name],
I hope this email finds you well. I wanted to personally share a valuable resource with you that I believe aligns with [Prospect’s Company] and its goals.
We recently published this educational article “[Content Title] that I thought you might be interested in.” This resource dives into [Key Topic/Insight] and provides actionable strategies to [Benefit or Solve a Problem]. Given your expertise in [Industry/Field], I’m confident you’ll find it both relevant and valuable.
You can read the full article here: [Link to Content]
Feel free to explore it at your convenience and let me know your thoughts.
Thank you for your time, and I look forward to the possibility of discussing [Content Topic] with you.
Best regards,
[Your Name]
[Your Title]
[Your Contact Information]
Networking or connection request email template
Hi [Prospect’s Name],
The energy around [Prospect’s Company]‘s focus on [Specific Focus/Area] is inspiring!
I’m [Your Name] from [Your Company], and our passion for [Shared Interest/Goal] resonates deeply. Let’s explore the potential opportunities during a quick virtual coffee next week. Would that work for you?
Best regards,
[Your Name]
[Your Title]
[Your Contact Information]
Feedback request email template
Dear [Prospect’s Name],
I have been following [Prospect’s Company]‘s achievements closely, particularly in [Specific Focus/Area]. Your knowledge is evident, and I believe your insights could significantly contribute to our ongoing efforts.
I am [Your Name] from [Your Company], and I wanted to extend an invitation to provide feedback on [Specific Topic/Initiative]. Your perspective would be invaluable as we continue to refine our approach.
Your consideration is greatly appreciated.
Best regards,
[Your Name]
[Your Title]
[Your Contact Information]
Event invitation email template
Dear [Prospect’s Name],
We’re excited to extend a special invitation to you for [Event Name]—an exclusive gathering of [Industry/Field] leaders.
I’m [Your Name] from [Your Company], and I’m confident that your insights would enrich our discussions. The event promises [Key Benefit/Highlight], and your presence would improve the overall experience.
Save the date: [Event Date] at [Event Location].
Looking forward to your participation!
Best regards,
[Your Name]
[Your Title]
[Your Contact Information]
Practice reaching out to cold leads with a fresh batch of aged leads.
How to personalize a cold email
Have you ever received an email that felt like it was meant just for you? That’s the key to cold email success.
If you’re wondering how to sprinkle that personal touch into your outreach, here are five tips to guide you.
- Research with purpose: Learn more about the recipients’ backgrounds, challenges, and interests to tailor your message accordingly.
- Segmentation strategies: Categorize your email list based on demographics or behaviors to deliver more relevant content.
- Compelling subject lines: Craft attention-grabbing subject lines that hint at the email’s personalized content, increasing open rates.
- Dynamic content insertion: Utilize the recipient’s names and other specific details to create a sense of individualized communication.
- Value proposition alignment: Clearly explain how your offering addresses the recipient’s pain points, showcasing the benefits of collaboration.
How to craft the perfect cold email subject line
A cold email can only be effective if the recipient reads it. So, an above-average open rate can be the difference between success and failure.
The best way to improve your open rate is to craft an intriguing, engaging, and informative subject line.
- Be intriguing: Create curiosity and interest to make recipients want to open your email.
- Keep it short: Aim for a concise subject line that’s easy to read on both desktop and mobile devices.
- Personalization wins: Use the recipient’s name or other relevant details for a tailored touch.
- Add value: Highlight a clear benefit or solution they’ll gain from opening the email.
- Avoid clickbait: Deliver on the promise of your subject line in the email content to build trust.
Tip: A/B testing is critical to determining which types of subject lines resonate best with your audience. Pick two of your best to send out to the same audience and make note of which one gets the better open rate.
Put these cold calling email templates to use
Don’t wait another day to get serious about using cold email marketing to grow your business. It’s an effective, efficient, and often thrilling way to generate interest and make new connections.
With the cold calling email templates above, you’re minutes away from taking the first step. Why not try them out on a new batch of leads from Aged Lead Store?
Browse through our collection of aged leads and get started purchasing your bulk aged leads today.
