An autoresponder is a computer program that sends preselected email responses in reply to customer communications. If you run email campaigns as part of your marketing plan, an autoresponder is a must-have tool. You can use it to help grow your client base in the following ways:
1. Immediately Acknowledge Inquiries
One of the worst mistakes you can make is failing to follow up promptly with Internet leads. Many people who surf the web looking for insurance information fill out several requests for quotes. If you don’t respond in a timely manner, one of your competitors surely will. An autoresponder is a great way to let prospects know that you have received their request and will follow up with them in a timely manner.
2. Send Requested Information
If the information requested does not have to be tailored to the individual, you can use an autoresponder to send your Internet leads the data they request. This is especially helpful if you are running several different email campaigns at once. Let your autoresponder keep track of which prospects replied to which campaigns so you don’t have to worry about it.
3. Send a Thank You
Lead nurturing can start within a few moments of receiving a communication from a potential customer. You can use your autoresponder to send the prospect a free e-book about insurance issues or a coupon for discounted or free products or services. Everyone likes to feel appreciated, and receiving a “freebie” will leave prospects with a good feeling about doing business with your company.
4. Follow Up
You can set your autoresponder to follow up with leads on a regular basis. Most customers will not purchase insurance after only one contact, but if you make lead nurturing a top priority and regularly send your prospects helpful information, advice, and tips, you improve your odds of making a sale in the long term.
5. Send “Out of the Office” Messages
Are you worried that you’ll miss important messages and lose sales when you’re away from the office on a sick day or a vacation? If so, set your autoresponder to notify anyone who sends you an email that you are away. Give the prospect information for an alternate contact in case he or she requires assistance that can’t wait until you are back at work.
An autoresponder is a vital tool to help you maintain excellent communication with your leads. The prompt response and regular follow up offered by a autoresponder can increase your odds of making a sale, making an autoresponder a wise investment, especially if you regularly conduct business online.