6 Tools to Manage Your Marketing Lists

The big advantage of using compiled data to compose your marketing lists is the plethora of information and insights you gain on your prospects.

However, with so much information it can become hard to manage your marketing list.

Luckily there is software available to help you make the best use out of your compiled data. Let’s take a look at a few pieces of software that will improve the efficiency of your marketing list.

#1 – Silverpop

Silverpop is behavioral data email marketing software. With Silverpop you can organize your marketing lists into groups and create customer profiles that contain all of the information you have on your prospects. Silverpop will help you construct optimal email campaigns. You can also automate these email campaigns, saving you time and improving your efficiency.

In addition Silverpop will track the behavior of your contacts, helping you to perfect your email marketing strategies.

#2 – PlanPlus Online

PlanPlus Online is a piece of email marketing software that can drastically improve the efficiency of your marketing efforts and customer relationships.

PlanPlus Online will help you keep track of your leads and foster your current customer relationships. With PlanPlus you can create a consistent tone and feel that will help you bring in more sales. With PlanPlus Online you can create automated messages to send to your leads and customers.

#3 – Salesforce

Salesforce is an app that has an easy user interface that agents can learn quickly. Salesforce can help you with automated email campaigns, sales management, and customer service.

Salesforce can track your leads and monitor the efficiency of your marketing campaigns. Salesforce can also give your agents the information they need to help close sales.

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#4 – Eloqua

Eloqua is an advanced piece of marketing software that can help you monitor your sales success. Eloqua monitors lead scoring and also has a highly advanced reporting and tracking feature.

With Eloqua you can break your compiled data lists into targeted marketing lists and send customer specific messages for better results. Eloqua can also be integrated with Salesforce.

#5 – LeadMaster

LeadMaster is the ultimate lead marketing system. With Lead Master you can nurture your leads, distribute leads to other agents, market to leads, and capture new leads.

LeadMaster software can be customized to fit the needs of your agencies. Programs that you currently use such as Outlook and Google calendar can also be integrated into LeadMaster.

#6 – Act

Act is a piece of insurance software that can help you keep up with client’s information and track transactions within all of your insurance companies. Act is easy to use and also allows for automated email messages that you can send to targeted prospects.

There are a variety of apps and pieces of software that can improve the efficiency and effectiveness of your marketing campaigns. Most of the software listed above can help you with multiple aspects of the lead management, customer service, and sales process.

Be sure to thoroughly research the options that interest you so that you can choose the perfect piece of marketing software to suit your needs.

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