What is Compiled Data?

September 13, 2013

Social Media for Lead GenerationOne of the biggest aspects of the insurance industry is marketing. Half the battle of creating a good marketing plan is knowing who to target. Trends are constantly changing and it can be hard to keep tabs on your ideal prospects. That’s where compiled data comes in.

Compiled data has the ability to take your marketing strategy to the next level.

By using compiled data you can get a feel for where your current and prospective clients are doing business, spending their time, plus much, much more. You can also use compiled data to fill in your list of aged insurance leads creating a solid prospect list filled with responsive potential clients.

Let’s take a look at compiled data and see exactly what it can do for you and your business.

What is Compiled Data?

Consumers leave information about themselves scattered all over the internet. Compiled data is pulled from an array of sources. These sources include public records such as telephone directories, credit bureaus, government agencies, and postal services. Also information from surveys, insurance claims, and shopping returns are used to compile data.

This data is often used for marketing purposes and sold to other companies so that they too can use this information for marketing purposes.

What Kind of Information Can You Find in Compiled Data?

You can find out a ton of information about a person with compiled data. This can include the following:

• Email Address
• Phone Number
• Physical Address
• Household Size
• Credit Data
• Marital Status
• Age
• Gender
• Much More!

If you know the demographics of your ideal customer compiled data is definitely for you. You’ll be able to pull a targeted list of prospects based on demographics and secure their contact information from there.

How Can Compiled Data Benefit Your Business?

Compiled data can be a great addition to your list of aged insurance leads. You’ll be able to create a highly valuable marketing list that is full of prospects who are responsive and interested in the products that you have to offer. You can also discover more about your prospects, helping you to create a solid marketing plan.

For example, you know that your insurance products appeal the most to married couples with young children who live in a certain city. You can then target these customers while learning much more about their habits. Through compiled data you can also secure contact information of these prospective clients. You will be able to experiment with different marketing methods to best determine what works for certain sets of prospects.

In Conclusion

There is a host of information you can get by using compiled data. With compiled data you have the ability to target potential customers by age, gender, credit information, and income level just to name a few.

You can build a fantastic list by using compiled data in conjunction with your aged leads. You’ll have a plethora of prospective clients who are interested in the services and products that you have to offer making you one step closer to turning these prospects into clients.

About Troy Wilson