If your insurance agency hasn’t yet purchased customer relationship management, or CRM, software, what are you waiting for? CRM software not only helps you establish and maintain better relationships with your customers, it also allows you to streamline and monitor processes within your agency. Consider, for instance, the following five benefits:
1. Automate Your Workflow
When you use CRM software there is no need to enter customer information in several different databases. It only needs to be entered into the software once, and it can easily be modified if the customer’s status or policies change.
2. Consolidate Policy Data
With the click of a mouse, any agent talking to a customer can see identifying information about the customer, the types of policies the customer holds, and the payment status on each. This makes it easier for the customer to get his or her needs met with a single phone call rather than having to be transferred from department to department.
3. Identify Customer Needs
Suppose, for instance, that you notice a customer who has always paid insurance premiums on time is starting to pay premiums late. Analyzing these types of trends with CRM software allows you to catch the problem early and work with the customer to find solutions. In the case above, perhaps the customer needs assistance selecting a less expensive policy or finding ways to lower the premium.
4. Analyze Customer Characteristics
Suppose you are offering a new life insurance program to adults over forty who currently do not have life insurance. You can enter these search parameters, and your CRM software will be able to provide you with a list of appropriate customers. You can also target customers who live in a certain zip code, or customers with newer cars who are only carrying liability insurance, or almost any other set of customer circumstances you want to look into.
5. Build a Stellar Sales Team
CRM software can tell you a lot about your customers. It can tell you a lot about your sales agents as well. You will be able to keep track of the sales made by each insurance agent. This allows you to reward your best agents and work to educate and motivate your agents that are not making as many sales.
CRM software is a must for any agency that wants to minimize data entry, analyze and assess customer needs, and support its sales team. With one investment, you can help build your business.