Aged leads aren’t cold—they’re waiting. But only if you call right.
Here’s the truth: most agents rush the dial and sound just like everyone else. That’s how you lose the lead before the conversation even starts.
Top producers do three simple things before every call. It takes 60 seconds—but it changes your results.
1. Scan the Lead for Clues
Aged leads come with more than just a name and number. You’ll often see:
- ZIP code
- Product interest (life, mortgage, solar, debt)
- Coverage range or debt amount
- Lead age
- Opt-in timestamp
Use it. Knowing they’re in Florida shopping for $10K final expense coverage gives you the edge. You’re not just calling “a lead.” You’re calling a real person with a real problem—and context.
Questions to ask yourself:
- What might they have wanted when they opted in?
- What pain point matches that product?
- Can I mention something specific to their region, need, or intent?
2. Personalize Your Opener
If your script starts with “Hi, is this Mr. Smith?”—you’re already behind.
Use what you scanned to tailor your opener. Example:
“Hi John, this is Sarah. You’d checked out burial coverage options in Jacksonville a while back—I’m just following up to see if you found something affordable or still exploring.”
Why this works:
- Sounds like a real person
- Mentions their intent without being robotic
- Builds curiosity and relevance
Want a library of openers?
👉 Download Our Sales Scripts
3. Plan Your Follow-Up Before You Dial
Assume they won’t answer on the first try—and be ready for what comes next.
Before every call, ask:
- Do I have a voicemail ready to drop?
- Do I know what my SMS will say?
- Am I scheduling a callback or moving to the next lead?
The most profitable agents don’t just call—they build systems. Every missed call becomes a future conversation.
Suggested sequence:
- Call → voicemail → SMS
- Day 2 → Call again
- Day 3–7 → Drip email or SMS
👉 Read: How to Work Aged Leads Effectively
👉 Set Your Cadence by Timing: Best Time to Call Aged Leads
Final Word: 60 Seconds of Prep = 10x Results
Aged leads don’t reward luck—they reward process.
Every dial you make is a chance to re-engage someone who once raised their hand. Take one minute, prep the call, personalize the pitch, and plan the follow-up.
You’ll contact more. Convert more. And crush the agents who are still winging it.
👉 Ready to work aged leads the smart way? Buy Aged Leads Now
Related Reading
- Sales Scripts That Convert Aged Internet Leads
Use vertical-specific openers that feel real and drive response. - Why Persistence Pays: Following Up on Leads That Didn’t Pick Up
Learn multi-touch strategies that turn silence into sales. - Best Practices for Filtering Aged Leads
Get cleaner lists and better context before the first dial.
