Are you employing SMS texting with your aged mortgage leads? Loan officers working in the competitive mortgage market are finding sales prospecting with newer technologies like text is yielding good results.
Competing With the Big Players
Today’s mortgage market is dominated by major international banks and nonbank lenders with millions of customers. For small mortgage businesses, competing on scale is a no-go. But competing on service is a winning proposition. Especially for loan officers who can close the communication gap.
A mobile marketing strategy can make a big difference. Especially when loan officers and other real estate professionals team up. An Inman story from last summer detailed the mortgage sales process of Kevin Blair’s mortgage business.
Blair teamed up with his favorite real estate agents to share space on “for sale” yard signs. Blair’s setup included integrated curbside marketing, where a branded number on the yard sign directs homebuyer leads to call or text. When a lead calls both the real estate agent and the loan officer get the contact form in real time via an automated system. The lead also has an option of ringing the agent’s cell phone, talking to a partnered call center, or leaving a voicemail.
Texting With Real-Time Leads
The competitive advantage of Blair’s system is in his ability to deliver a better level of customer service than the big players can. Small shops like his can adopt technology faster and respond to potential clients with a personal touch almost instantly.
There’s a huge advantage with active homebuyers and curbside leads, as these are some of the hottest leads around. But SMS texting as a sales technology has wide applications for sales prospecting even with aged mortgage leads.
Texting With Aged Mortgage Leads
SMS texting is a new technology that’s really starting to take off. And for good reason. When leads opt-in to receive text messages, you can begin marketing to them with lead nurturing campaigns, just as you would any other lead.
SMS marketing has the advantage of a 98% open rate for text messages, with a huge potential for return on investment. Technology solutions like Agency Prospecting include SMS marketer features that can really take your text marketing to the next level.
This tool includes a scheduler to set up automated SMS drip campaigns and even conversation campaigns to capture lead info such as name, email, address, and more, all via automated text.
Closing the Communication Gap
Whether you are communicating directly with your lead via text or using an automated tool such as Agency Prospecting, the opportunity to outshine the big players’ impersonal approach is easy to see.
More and more, consumers are looking for great customer service, quick response times, and a personal touch. Sales prospecting and lead nurturing through text is a golden opportunity to do just that.
Once your leads have opted into communication by text — a crucial step — consider using this new technology to pull ahead in the competitive mortgage lead business.
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