Step-by-step Instructions to Set Up a Facebook Ad for Insurance Leads

January 31, 2011

Facebook is a place that is designed to allow men and women the chance to share their lives with friends and family. In addition

Facebook-Marketing-For-Insurance

Facebook-Marketing-For-Insurance

to this Facebook is a great place for businesses to market their blog, product, and services. The best thing about Facebook ads are the fact that it is highly targeted. Since Facebook collects a lot of information on each Facebook user, it is possible to place an ad that will be viewed by an extremely targeted audience. There is no doubt that Facebook advertisements are a great way to generate insurance leads. For more information about this, you should go online for insurance sales tips.

In order to begin the process of starting your ad campaign, you should go to the Facebook landing page and log into your account. At the bottom of the Facebook home page, there is a link that states “Ads and Pages”. Click on this link.

The ad manager should pop up. When this happens, enter your destination URL. Your destination URL is the Web page that you want your insurance leads to look at once they click on the Facebook advertisement. If you are promoting an insurance blog, you will put that URL into the box. However, if you want to generate insurance leads on a specific type of insurance, you should enter the link of the product page.

 

After you add the destination URL, you should enter the title of your advertisement. This should be your headline ad and should be creative enough to grab another Facebook user’s attention. The body of the text should also be enticing enough to make someone want to click on your Facebook advertisement. If you want to add an image to this add, simply click on “browse”. This will allow you to look through your computer’s files for a picture that you believe will suit your advertisement needs. Everything about the ad should be enticing enough to generate insurance leads. If you are not sure how you can create an enticing Facebook advertisement, you can look online for insurance sales tips.

Next, you need to add your targeted Facebook audience. Facebook allows you to choose who you want to see your insurance advertisement. You can be as specific as you want. In fact, the more specific you are, the more targeted your audience will be. For example, if you have a local insurance business, you should market your services locally. However, if you offer services to everyone in the United States, you should target only United States citizen.

After you have finished targeting your audience, you can click on the “Create a Campaign” button. You will then need to enter the name of the campaign. This should be something that you can remember easily. After you do this, you need to enter your daily budget. Your daily budget should be how much you are willing to spend each day on your Facebook advertisement campaign in order to generate insurance leads. You can choose either pay per click or pay per impression.

About Troy Wilson