Video is eating the internet. You must start adding video content to your marketing mix to stay relevant as we move into 2020. What is your plan for video?
Smartphones have made video the new content king.
But, it’s not just king for the consumer or client. It’s also becoming king for the seller. Look around your industry. The competitors you admire, or maybe even fear, are doing video.
Why aren’t you? It’s probably because you think it’s too hard – hard to come up with topic ideas, hard to talk to a camera in an interesting way, or hard to master the technical parts.
Well, it’s time to get over all of that fear and start making some videos to help close more deals.
First, why should you do video marketing?
Consumers’ attention is overwhelmingly on video
- 85% of Internet watch online video content (Statista)
- 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
- Consumers prefer online video to traditional media
- 6 out of 10 people would rather watch online videos than television. (Google)
Customers even prefer videos from brands
- 54% of consumers want to see more video from brands and businesses they buy from (HubSpot)
- 59% of executives say they would rather watch a video than reading text. (Wordstream)
- The Internet is becoming a video-first platform
- By 2022, online videos will make up more than 82% of all consumer internet traffic (Cisco)
- A Facebook executive predicted that their platform will be all video and no text by 2021. (Quartz)
- YouTube is the second most popular website after Google. (Alexa)
Your competitors are using video
- 81% of businesses use video as a marketing tool. (Hubspot)
- Video marketers get 66% more qualified leads per year (OptinMonster)
Convinced? Okay, here are the next steps to start video marketing
- Document, don’t create
- Talk to your customer – one customer
- Use your phone
- Get a cheap tripod
- Put something interesting behind you
- Shoot in front of a window
- Get over-excited about your topic
- Make a short outline
- Do short takes and jump-cut them together
- Pick your favorite video editor. I use Adobe Rush, but iMovie (Mac) or MovieMaker (PC) are fine places to start. Use YouTube to learn your video editor: Windows or Mac.
- Publish to YouTube, Facebook, and/or Instagram
- See what happens and learns
What questions do you have? I’m here to be your resource.