When running a health insurance company, it becomes apparent very quickly that the most important thing that you can do is to generate insurance leads. These are the life of the company. Without them, you will not have nearly as much business as you need to make the company a success.
The problem is that people have become very skeptical of cold calling — many people do not even answer the phone. They have also stopped reading magazines and newspapers to a large extent, so you cannot advertise in those publications with the same level of success that used to be possible. Everything has shifted to the internet. Therefore, it is very important that you use the internet as the powerful tool that it is to get leads.
The following insurance sales tips will show you how to use Facebook, the massive social networking website, to advance your insurance business.
1. Start A Fan Page
A fan page is basically a home base for your business in the Facebook world. People have personal pages; businesses have fan pages. You can list all of your company information on these pages, along with anything that you would want people who were interested in insurance to know. You can use these as a sort of net to draw people in. Somewhere on the fan page should be a link to your real website, a place that people can go to get more information. You can also list your other contact information, such as a phone number.
2. Promote Discussion
Facebook is all about communication. Once you have a fan page, start discussions on the wall. This is a place where you can make statements that other people can respond to. You could start a discussion about how important health insurance is or about the different kinds of plans that can be found. It does not really matter what the discussion is about. If it gets people talking, communicating with you, this is a plus. You just want to get them interested, and then you can contact them about buying a policy.
3. Get Your Name Out There
You will want to be active in other areas of Facebook. Do not just sit back and wait for people to find your site. Go out and find groups that look like they would be filled with people who need health insurance — there are probably groups dedicated to the topic. Talk to them. Ask them to become fans of your page. Add them to your list of friends. Anything that you can do to actively recruit Facebook contacts can generate leads since you will then show up on their information feed whenever you post a status update about insurance policies or deals.
4. Link Up With Other Professionals
Other companies have profiles on Facebook as well. Do not just ignore them. Try to link up with them — you may be able to work together to help each other. This is a great tool for connecting with other people in the business community.