Sharing Lead Performance Data with Lead Provider

I ran across an interesting post over at LeadCritic about sharing sales performance data with lead providers. Although I think the idea has merit in theory I rarely see it practiced. What do you think?

I see the apparent advantages:

  • Lead provider could match it back to marketing campaigns and see what is working and what is failing
  • Lead providers could optimize the leads that they send to certain customers based on feedback (what converts best for them)
  • Lead providers could make recommendation on how the client could get better performance from their leads

However, I think the reality is that things in the hairy world of online lead generation don’t work that ideally and seamless. Here are reasons I think this doesn’t usually make a lot of sense:

  • Clients are usually don’t have the resources to assemble data extracts to send to lead providers
  • Lead providers don’t have the resources to match up individual clients data back to source campaigns
  • Lead providers rarely care

 

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There are probably a myriad of others–like pricing concerns–but you get the idea. Again, what do you think?

  • Should clients share lead (sales) performance data with lead providers?
  • Should lead providers make an effort to consider and optimize with this data?
  • Should I be asking for it as an aged mortgage and debt lead provider?

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About Troy Wilson

Troy is the CEO and founder of Aged Lead Store. He has been in the lead generation industry for over two decades. His blog posts focus on how to refine your sales process and get the most out of your insurance leads, mortgage leads, and solar leads.