One Call is Not Enough to Convert Internet Leads

June 29, 2010
debt

Image by alancleaver_2000 via Flickr

Following up with Internet debt leads can be as challenging as securing them. Once you have a ready list of fresh debt leads, you need to take the right steps in following up on them. There are different follow up strategies that can be adopted to contact and convert the Internet leads.

Below are simple and effective tips for lead generation follow-up:

Call your mortgage lead or debt lead on priority basis – It is important to call your leads as soon as you get them to avoid losing them to your competitors or to hear that they have already been contacted by someone and are working with them. The more time taken to call your debt leads, the higher the chance that you will not be able to convert them. For call centers it is extremely important to consider the response time in order to maximize on the high volume of debt leads.

Call your debt leads more frequently – A single call is not enough to convert your debt leads. You should work on your leads persistently and call them as frequently as you can to get in touch with them. You should work through your Internet debt leads aggressively. It is important to ensure you do not sound very aggressive to them on the phone. However, you should make aggressive outbound calls to follow-up with them and give them your contact details including email, work and cell phone number.

 

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Email your debt leads – It is essential to run email campaigns to convert your debt leads into profitable sales. Personalizing the email to each prospective lead takes you a step forward towards closing the sale. It is a good idea to let your lead know how you got their information and your purpose in contacting them. It will make them more open to the rest of your email when they are able to associate you with an online request they made.

 

Calling or emailing the lead just once will result in poor conversion ratios and a waste of your effort and money spent on procuring them. Setting up a pattern to follow up with them constantly throughout the sales cycle can be surely rewarding. You should make them feel comfortable to contact you if they have questions at any time. Responding to every phone call or email of your debt lead within 24 hours can go a long way in building your credibility, lead trust and boosting your lead conversions

Effectively following up on your mortgage leads will require you to dial your leads as often as you can in a timely manner. It is possible that your lead may not answer your call despite their expressed interest for debt help. At times, too many calls may also not result in contact with your debt leads. However, to get the best closing percentages on your debt leads, you need to be proactive and follow up with them persistently through calls and emails using a unique pitch personalized for each lead. Giving your leads a regular update can also go a long way in closing the sales.

About Troy Wilson