One of the best ways to keep your customers informed and up to date on insurance practices is to keep constant contact with your customers. The problem with this is that your customers probably don’t want to be constantly pelted with calls from you – and most insurance agents don’t have the time to sit around and call all of their clients, anyhow.
This is where a newsletter comes in handy. Newsletters are a great way to touch base with your clients in a non-imposing way. Even better, with the advent of e-mail, sending out a newsletter can be entirely free.
Newsletters are also good for informing your clients about changes in provisions and also news in the insurance world in general. If you’d like to bolster your reputation as a person who knows what they’re talking about in the world of insurance and can be used as a resource and not just as a salesperson, a newsletter is an excellent step in that direction.
In order to make a newsletter actually be effective, though, it needs to be newsworthy. Don’t just send out a daily blog about your own personal thoughts. Once a week is probably the most frequent you should send out a newsletter relating to insurance, and even that might be too often. Clients are more likely to actually sit down and read your newsletters if they come at a frequency that they find convenient but not overbearing. Once a month or once every two months is probably best.
If you feel as though you are nobody to be sitting down and writing articles, don’t despair. Most of the time people are better at writing than they give themselves credit for – just sit down and give it a shot. If you’re really sure that you’re nobody to be putting pen to paper or don’t have time to sit and write articles, you can still have a newsletter. Simply do a search for pertinent information on the Internet and have your newsletter be a compilation of links with descriptions below each story rather than writing your own.
A word of advice, though: make sure that any article you send out is written with the layperson in mind. The entire point of sending out the newsletters is to educate your clientele about insurance, not to overwhelm them with terminology they may not be familiar with. Be sure to keep your articles direct, informative, and pertinent. If your clients can’t understand your articles easily, they won’t be read.
If you start up a newsletter, be sure to make your clients aware of it and explain how it can help them save money and time on insurance as well as understand the inner workings of the business better. Sending them constant and reliable information really helps bolster you in your clients’ minds – and this can also bolster your bottom line.
